Integrity, Courage, Tenacity and a Bit of Genius*

The power of three-as-one is unstoppable.

Miami, Florida: In this episode, we open with pictures from 1961 just before Castro forced his ways into the homes and business of this family. And though he took over everything, he could not take over their spirit.

This family left behind all their worldly possessions but came to the USA with their greatest possessions -- their integrity, their love of family and friends, their creativity, their love of Cuban espresso coffee, and the knowledge needed to rebuild their family business from scratch.

Meet the Souto family, owners of Rowland Coffee Roasters in Miami.  They started with a coffee delivery business, bought Rowland, then Cafe Pilon, then Cafe Bustelo,  Medaglia D'Oro Espresso, Java Cabana and more.

The miracle of the USA is her Bill of Rights and her Constitution, a focus on both freedoms and responsibilities. In that light, there is no better story for us to tell than of those who come here with almost nothing yet today redefine wealth because their products and services have forever changed the face of this nation and our world.

Learn how the sons continue down the path their father forged. By investing in technology and buying their competitors they are now the largest roasters of Cuban espresso in the world.

Go to all the key ideas and video of this episode...

In memory of José Angel ''Pepe'' Souto, the Patriarch of the family who died at the age of 91 on November 18, 2007.

We all have a special sliver of genius.

In the earliest days of the broadcasts of this show (back in 1994-1995), there was a special segment called "the Sliver of Genius." Then we began to realize virtually every successful business is built on that special focus.

All the people who appear as the stars of this television show are recommended (1) by their community for their integrity and (2) by their industry for their creativity and courage. Our national sponsors -- from IBM, USPS, Verizon, Microsoft, D&B, Travelers, Business Week, and many others -- have paid for everything.

Nobody can pay or has every paid to be on this television show.