My Library and Courses
Last Update: Sunday April 21, 2019

Guided Studies to Inspire and Help Prioritize Your Day

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When you sign up.....

1

You have unlimited access to walk yourself through these seven chapters.  Each contains five lessons. Each lesson is presented through a 1-4 minute video accompanied by the transcript of the video, a study guide and questions that will prompt you to think about how you can apply the lesson in your business.

2

You have access to all of the video tips in the entire library which you can search by your questions, by topic and by industry.

3

With this course, you can opt in to have the daily video clip tip play each day on a page within your website.

4

You receive our personal guarantee that you'll learn something that you can apply to your business today.





The sales pitch! If you need to be sold...

Go here. Yes, just click here and we will try harder to convince you that that we learn best from each other. That is the entire premise of this television series and this web site.

The fact is, however, we all mostly learn from our mistakes.  That is the most expensive education you can buy. 

So, if you work through these guided studies, we believe you will want to be part of this effort to teach each other best practices.  So, you can join the school today.  Enrollment is free.  More...



Don't have any money

It is OK.  It is all free. Even the fiscally challenged can register and learn.  Need help?   Yes, just request it.  Click here.

Chapter 1: Evaluate the Growth Potential

1.1

Neil Clark Warren was a one man band until he calculated size of the need for his online company, eHarmony.

1.2

Scott Mooney's small town restricted his growth so he expanded by building a national database.

1.3

Steve Hoffman had an intuition that online printing would be big and he was right.

1.4

Gary Solomon identified a multi-million dollar segment inside of a billion dollar industry

1.5

Remigius Shatas saw a big problem in computer security so he jumped in to solve it.



Chapter 2: Offer New Products To Old Customers

2.1

Customers bought valves but the computer-actuated style became the top seller at Ironbound Supply.

2.2

Customers bought vinyl albums then wanted even more quality so Record Technology them the design what became its top-selling product.

2.3

Customers bought beer at Mickey Finn's but sales increased when the pub started to brew its own.

2.4

Customers bought cheap plane tickets for international travel then Le Travel Store added guide books and the perfect luggage.

2.5

Customers bought live crickets and now they can buy meal worms and fruit flies from Fluker Farms.

Chapter 3: Offer New Products To New Customers

3.1

Medallion Financial started as a New Your City cab company then it expanded to offer financing to others who wanted to buy a taxi.

3.2

Cactus and Tropicals started as a tiny retail plant shop then expanded by offering plant maintenance services.

3.3

Goshow Architects started by designing homes for individuals then expanded to large public projects.

3.4

INDUS started by doing the tedious scanning of maps for what became MapQuest then expanded to offer web-enabling services to the federal government.

3.5

Gadabout SalonSpas started as a basic hair salon then expanded ahead of the trend into a day spa service.

Chapter 4: Increase Your Marketing Efforts

4.1

Tell your story with passion.

4.2

Work hard to build word-of-mouth business

4.3

Target your reach.

4.4

Make it easy for customers to buy from you.

4.5

Put systems in place to insure repeat business.

Chapter 5: Evaluate Your Ability To Lead A Growing Company

5.1

Hire your own boss like one founder who knew he wasn't the right person to grow his company.

5.2

Hire systems experience like founders who couldn't envision growth.

5.3

Hire sales experience like the founder who didn't enjoy selling.

5.4

Consider a partner like two founders who pooled their money and knowledge.

5.5

Let go like one founder who learned to trust others.

Chapter 6: Invest In Technology

6.1

Increase production and lower costs.

6.2

Increase reach and lower costs.

6.3

Improve service.

6.4

Turn inventory faster.

6.5

Increase supply chain capacity.

Chapter 7: Use Numbers To Make Decisions

7.1

Study your trends.

7.2

Share your financial statements.

7.3

Make changes based upon numbers.

7.4

Create a key indicator report.

7.5

Give employees key indicator responsibilities.

Bonus: Be Willing To Change Everything

Buggies Unlimited founder, Bart Mahan, tried to retire after selling one successful business. His boredom drove him to selling golf cars just as one would sell cars. that business failed completely so he re-engineered and launched Buggies Unlimited. He is smiling now.

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