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Last Update: Thursday September 23, 2021

Get rich and lose weight! Follow the lead of these folks here!

Just another restaurant concept? Hardly.


California, Hawaii, Colorado: This restaurant reflects the heart and soul of the fellows who started it.  It is not a concept.  It is their life.  Meet surfers who are building a chain of surfer food joints, Wahoo's Fish Taco. They started from nothing and now have over 40 highly-successful restaurants.

This is not just another restaurant concept.  This is a passion and a crusade.

They are loved by their communities and respected by their industry. Wherever they go, they have an instant family, an immediate bond with anyone who owns a surfboard, skateboard or snowboard.  Brothers Wing Lam Lee, Ed Lee and Mingo Lee launched the business in 1988.  They adopted a fourth partner as a brother, Steve Karfaridis, a Greek immigrant who managed five-star restaurants in his homeland. He's the systems guru.

Follow the insights of these people and you and your business will prosper.

There's something truly special happening here. The founders are immigrants from Brazil, whose parents are from China.   New Americans continue to introduce new insights and fresh ideas. A beacon to creative people around the world, this country is a place to actualize dreams; and in this television show, you meet four new Americans who are changing the look of restaurants around the country.

In Southern California we find some of the most beautiful scenery in the world, but inside Wahoo's, it's different. It's noisy. It's friendly. It's chaotic. But the food is delicious. And, it's healthy. Though each place feels like a one of a kind, there are a lot of similarities within all of them. Here it feels like the people in charge are just doing this for the fun of it and the customers and staff blend in some sort of free-form dance. This is the new America. More like the Wild West. More intimate. More tribal . . . it is where people really know your name. These people do not want the pristine and predictable, they want a little Baja and the romance of an endless summer.

Meet the boarding tribe.

The restaurant industry is the nation's largest private-sector employer, providing jobs for 11.3 million individuals. About 78% of us get our first job and learn a little about the nature of work in a restaurant. But Wahoo's is no Burger King. Here you'll see lines out the door and surfers just up from the beach.  

Go to all the Key Ideas & Video...

Business is about creating something of value. If you structure your life so you have that in your mind all the time -- "Today I am only going to do those things that add value to the world" -- you'll be on the path to wealth. If you are already wealthy, you'll become even more wealthy.

It is our destiny to be financially independent. When you are, you won't work because you have to work; you'll work because you want to work. You'll want to create something of value. You want to make a difference and make the world a better place.

Then, you lose weight. If you set aside any of those activities that do not create value --
couch potatoes no more! -- guess what? You'll start losing weight! We can all stand to lose about 10% of our weight. Make a little money and you can also make time for morning calisthenics and a little outdoor exercise as well. More...

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Often business owners are unlikely leaders, but lead they must:


Start a Business

Meet world-famous French chef,  Thomas Keller.  Thomas failed twice and then sold founder's shares to buy, start and grow his dream, a high-end restaurant with the unlikely name, The French Laundry This story is for every budding entrepreneur, especially those who want to serve the public. 

Key Question: How do I start a business?"


Grow a Business

Meet Anne Beiler, founder Auntie Anne's Pretzels.
One of the most amazing stories in our library; this woman has made billions and has given most of it away. She is on a mission to create real businesses based on love and the blessing of an absolutely delicious pretzel.

Key Question: What is a path for growth?


Buy a Business
...with your blood, sweat and tears.
That's family business
. Meet Cindy McEntee; she grew up in her grandmother's little joint on the pier.  A restaurant for the fishermen, it had a good reputation but  was barely a business.  Now, known around the world, Cindy's  children are positioning to take over.  
Mo's Chowder is a classic story about family business.


Sell a Business
Hot Dogs On a Stick is an ESOP.  Every employee is on track to become an owner of this business because of the work of Freddie Thode.  She has made thousands of women co-owners of this business!  

Starting a business is easy. Now learn how to exit that business.  There are eight possible ways. Learn them all!

Key Question: Who is the best buyer?

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