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Last Update: Sunday July 25, 2021

Perfection is a process. You can always make it better.

Envision your business 40 years from now

New York City: In 1978 architects Nancy and Eric  Goshow started Goshow Architects in their living room. Today it is a full-service architectural firm with a portfolio of K-12 schools and higher educational facilities, multi-family and affordable housing developments, and healthcare and transportation projects for numerous government agencies and not-for-profit organizations. The couple has forty employees so they have had to learn how to lead a growing firm.  Eric is the primary designer while Nancy keeps the work rolling in and firm running smoothly.

The last time we saw Nancy Goshow she was discussing contracts at a Business Matchmaking event sponsored by the SBA, part of $60± billion in annual small business contracts set aside by the US federal government. Goshow Architects has such depth and experience, they can now easily handle $30M contracts.
Follow Nancy's example. At least 23% of all federal contracts are mandated to go to small business, but you've got to be certified!  The US Congress has mandated that every agency attempt to award 23% of all contracts to small businesses, especially those with diversity and with women in leadership roles.   It is called a set-aside and it doesn't stop there.

The federal and state governments look carefully at all the big business contracts and are more favorable when they see big business award 23% of their sub-contracts to small business.

Architecture-and-design are one small segment of these contracts and sub-contracts. Every business category listed under Industries can have a role in lowering the cost of government while improving services.

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Along the way, your leadership in your industry will be well-established.

Your business should challenge you to be better everyday in every way. If not, you have choices.

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There are always four paths to walk and eight steps to climb:


Start a Business

Meet Sohrab Vossoughi, Ziba Design. This firm imparts a higher level of perfection into new products and services for major corporations. That perfection only becomes a reality through the deep, creative struggles of individuals.

Key Question: How do I start a business?


Grow a Business

Invention is most often a higher perfection. Meet Jack Miller. He sees things others do not. He goes to the edge of our understanding of reality and pushes us to a higher level.

Key Question: What is a path for growth?

Buy a Business
She bought the ugly duckling nobody wanted.
The location was losing money, but she nurtured her little Chevrolet dealership to health. Everybody gasped; her duckling had become the most beautiful swan in the country! Read Pamela Rodgers' story... how she failed twice and then came back to win.

Key Question: Can my business be my legacy?

Sell a Business
Neil Clark Warren wants people to fall in love and stay in love. He has found paths into the deep interiority of the heart, mind and soul. It is a dynamic, ever-changing perfection that creates tolerances for the difficult times.

To get this business into the fast lane, he sold equity!

Key Question: Who is the best buyer?

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