Last Update: Thursday May 13, 2021

To Start, Run and Grow a Business Requires Courage and Tenacity.

She dared to walk into the unknown...

Detroit: At one time Monica Morgan was like so many photographers -- just a local photographer. But something happened to her. She took a calculated risk and it paid off. And, then she got serious about running a business.

In this show you can learn many lessons about sole proprietorships, risk-taking, sharing, mentoring, being mentored, and chutzpah (even temerity). We also learn about the work of a local Small Business Development Center which is part of the US Small Business Administration. Monica got some sound advice; after just two years of working from her home, she opened her studio downtown.

Today, Monica runs a full-service photography studio and is at the top of her game. She is a photojournalist who contributes to Newsweek, Jet, the Detroiter and the Associated Press. Rosa Parks first commissioned Monica to do the cover for her bestseller, Quiet Strength, then she became Rosa's photographer.
We all ask, "How can I get to the top of my profession?" In this episode you'll learn from someone who has done it. We have seen this so many times.

Mix one part courage (heart, the muscle) with two parts intelligence (brains, that deep knowledge of your profession) and three parts tenacity (personal will), and then constantly reinvent the formula. Magic begins to happen.

Go to all the key ideas and video of this episode...

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There are always four paths to walk and eight steps to climb:

	In the opening of every episode of the show (weekly since September 3, 1994) you hear, "Everybody has an idea for a business but how do you take that idea from mind to market. This is the place to learn." Key Question: How do I start a business?"
	Meet Albert Black; tough love is good. He grew up in the projects and learned the hard lessons about life very early. Perhaps that opened his way to understand the responsibility inherent within any relation. (More...) Key Question: What is a path for growth?
	She bought the ugly duckling nobody wanted. The location was losing money, but she nurtured her little Chevrolet dealership to health. Everybody gasped; her duckling had become the most beautiful swan in the country! Read Pamela Rodgers' story... how she failed twice and then came back to win.
	Craig Caryl's business just collects residuals. This is one of those businesses that quietly fades away into the past. Craig never really sold it; his partner abandoned it. It was just not making enough money, but it made enough to keep open. Learn all eight possible ways to leave your lover! Key Question: Who is the best buyer? Prior homepage (go back several seasons