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Last Update: Sunday July 25, 2021

Retail, retail, retail...

Meet Marc Katz.  He loves Austin & NYC, too!

"...the best kosher pastrami sandwich west of the Hudson River."

Austin, Texas: A deli in Austin in 1979, now that's a concept! Meet the man who believes corned beef is a food group of its own and whose mission has brought more than great eating to the music scene on 6th Street at Rio Grande.
Known around town as the unofficial Mayor of Austin, fifth generation kosher butcher Marc Katz, brought his family recipes from New York City and says his deli in Austin serves the best sandwich west of the Hudson River.  
Marc tells us that he copies the best practices of the companies he admires and this led him to the insight, "You only get to keep what you give away."
Learn how this one-man-marketing band rings up millions in revenues from one location that brims with excitement. Hint: He's declared that fat is back and added a milkshake to his menu that he calls "a heart attack in a glass." To challenge the bold, he warns, "You should not operate a vehicle under the influence of this milkshake."

Go to all the key ideas and video of this episode...

About The Stars of this Television Show

All the people who appear as the stars of this television show are recommended by their community for their integrity and by their industry for their creativity and courage. Our national sponsors -- from IBM, USPS, Verizon, Microsoft, D&B, SAIC, Travelers, Business Week, and many others -- have paid for everything.

Nobody can pay or has ever paid to be on this television show.

Retail is changing forever. And small businesses are leading the way.

It is more personal. More educational. More like a club.  It's bigger than life.

Some of the Big Box Retailers are doing a lot right. Surely Nordstrom redefined customer service for everyone. Yet the small businesses of the world give us texture, personality, uniqueness, and choices. Small business can win against the big box because the future of retail is personalization, education, and community. Here are a few examples. See their genius at work.  More...

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Start a Business
Specialty retail is small business! Meet the nation's expert in specialty shop retailing. She wrote the book and she walks the walk!

Key Question: How do I start a business?"


Grow a Business
Explore, be entertained, eat exotic food... This is retail Jackalope style where fantasy and reality blend.

Key Question: What is a path for growth?


Buy a Business
...with your blood, sweat and tears.
Read Hope Lancarte's story... how she took over her Dad's restaurant and then grew it beyond everyone's imagination. It's called the "Miracle on Commerce Street."

Key Question: Can my business be my legacy?


Sell a Business
Wahoo's Fish Taco focuses on the boarding tribe. Surfers, skateboarders, snowboards. In these restaurants people get to know your name!

They also very selectively franchise their business.

Learn all eight possible ways to leave your lover!

Key Question: Who is the best buyer?

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