Last Update: Wednesday November 13, 2019

Retail is changing everywhere.

Niche marketing is in!

Innovation always starts with a dream

Great Barrington, Massachusetts: We go into the downtown of this village, just on the fringe of the pulse of Tanglewood Music Festival, the summer home of the Boston Symphony. This is the arts colony of the Berkshires. Not too long ago it was a neglected old mill town. Today, it is a picture postcard -- the town is in a renaissance sparked in part by two men who thought they were going to retire.

Owners Richard Stanley and Joe Wasserman are heroes because they jumped in to solve a problem. They didn't ask, "Why doesn't somebody do something?" They became the somebody and they caught the imagination of the town.

They built Triplex Cinema on the site of a former lumberyard and today it is the hub of nightlife for the town. It opened in November of 1995 with one film and today it not only offers movies, it is a gathering place for live events and dining in the lobby café.

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