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Last Update: Saturday September 18, 2021

Retail is changing everywhere.

 Niche marketing is in!


Innovation always starts with a dream

Great Barrington, Massachusetts: We go into the downtown of this village, just on the fringe of the pulse of Tanglewood Music Festival, the summer home of the Boston Symphony. This is the arts colony of the Berkshires. Not too long ago it was a neglected old mill town. Today, it is a picture postcard -- the town is in a renaissance sparked in part by two men who thought they were going to retire.

Owners Richard Stanley and Joe Wasserman are heroes because they jumped in to solve a problem. They didn't ask, "Why doesn't somebody do something?" They became the somebody and they caught the imagination of the town.

They built Triplex Cinema on the site of a former lumberyard and today it is the hub of nightlife for the town.   It opened in November of 1995 with one film and today it not only offers movies, it is a gathering place for live events and dining in the lobby café.

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There are always four paths to walk and eight steps to climb:


Start a Business
Specialty retail is small business! Meet the nation's expert in specialty shop retailing. She wrote the book and she walks the walk!

Key Question: How do I start a business?"


Grow a Business
Explore, be entertained, eat exotic food... This is retail Jackalope style where fantasy and reality blend.

Key Question: What is a path for growth?


Buy a Business
...with your blood, sweat and tears.
Read Hope Lancarte's story... how she took over her Dad's restaurant and then grew it beyond everyone's imagination. It's called the "Miracle on Commerce Street."

Key Question: Can my business be my legacy?


Sell a Business
Wahoo's Fish Taco focuses on the boarding tribe. Surfers, skateboarders, snowboards. In these restaurants people get to know your name!

They also very selectively franchise their business.

Learn all eight possible ways to leave your lover!

Key Question: Who is the best buyer?