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Last Update: Thursday September 23, 2021

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A quiet man is transforming retail shopping

Santa Fe, New Mexico: Founder Darby McQuade is not the typical shop keeper -- with an MBA, Wall Street background, and Harley Davidson affections -- he escaped the fast lanes to understand  the real meaning and value of life. The name of his store captures a vision where the art, poetry and myths of the old West can be rediscovered within the mundane.  He'd like people to discover beauty in unexpected ways and with unpredictable places.

So, he take a little bit of mystery, adds fantasy, mixes one part entertainment with demonstrations of the arts in progress, then he adds great food, decorative arts for the home, a little zoo on the side, and space to wander and fantasize about the meaning and value of life.  You have come to Jackalope. It is a new kind of retail. Part bazaar, a little bizarre, yet always business as art. You have to experience it to believe it and there is no better place than Santa Fe.

Right at the outset, you'll see his dog because he thinks you shouldn't work where you can't take your dog. His joy of life and his worldview are filtered and nurtured by The Santa Fe Institute. Darby has taken their chaos theory and lifted it up into his merchandising and management.

He is somewhat symbolic of the kind of place that Santa Fe is. You can find the world in this quiet city (and state capital) of 65,000 people. And so much of it is within Darby's four acre compound. Folk art, pottery, weavings, and furniture come from Africa, Bali, Central and South America, China, Egypt, India, Thailand, and Vietnam.

Come meet this soft-spoken gentleman, a free spirit who dreams dreams. Meet Darby McQuade.

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Yes, all these people are recommended by their community for their integrity and by their industry for their creativity and courage.

Our national sponsors -- from IBM, USPS, Verizon, Microsoft, D&B, Travelers and others -- have paid for everything. Nobody can pay or has every paid to be on this television show.

*Called a sliver of genius in the earliest broadcasts

of this show back in 1994-1995, it was a special segment until we began to realize virtually every successful business is built on that special focus.

Retail is changing forever. And, small businesses are leading the way.

It is more personal. More educational. More like a club.

Hattie and Bruce were in the mountain town of Julian, California. They stopped at Mom's Apple Pie. The place is just delicious. Unique. Personal. Kind of like a "Cheers" bar where everybody knows your name. In Julian and small towns throughout the world, most businesses are small.

Some of the Big Box Retailers are doing a lot right. Surely Nordstrom redefined customer service for everyone. Yet the small businesses of the world give us texture, personality, uniqueness, and more. Small business can win against the big box because the future of retail is personalization, education, and community. Here are a few examples. See their genius at work.* More...

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There are always four paths to walk and eight steps to climb:


Start a Business
Specialty retail is small business! Meet the nation's expert in specialty shop retailing. She wrote the book and she walks the walk!

Key Question: How do I start a business?"


Grow a Business
Jagged Edge lives on... Retail, wholesale, and manufacturers.  They  just had to do it all.
And, these women ran a great race.

Key Question: What is a path for growth?

Buy a Business
Her car dealership sets a new standard..
The location was losing money, but she nurtured her little Chevrolet dealership to health. Everybody gasped; her little duckling had become the most beautiful swan in the country! Read Pamela Rodgers' story... how she failed twice and then came back to win.

Key Question: Can my business be my legacy?


Sell a Business
Wahoo's Fish Taco focuses on the boarding tribe. Surfers, skateboarders, snowboards. In these restaurants people get to know your name!

They also very selectively franchise their business.

Learn all eight possible ways to leave your lover!

Key Question: Who is the best buyer?

A prior homepage (explore several seasons)