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Last Update: Sunday July 25, 2021

We create the only ceilings there are...

Great Expectations. Just Doing Better.


All throughout the USA: One out of three businesses in this country is owned by a woman.  That's  approximately 9 million businesses.  Yet only one out of ten of those businesses does more than $1 million in annual sales or about 900,000 businesses.

These two statistics prompted the production of this episode. We researched women who do millions in annual sales and found most were in male-dominated industries.

There are many resources to help women start and grow the right kind of business beginning with government agencies like the US SBA and their Small Business Development Centers. There are programs promoted by women-friendly banks, economic development offices, trade associations and industry groups, and women's associations in every state.

With so much help and information around, why do women so often migrate to tiny ideas? ...more inspiration? ... better role models? One the women studied here asked rhetorically, "Why should I polish nails when I could be polishing steel?"

All business owners can learn valuable lessons from these women. They are the small minority who are making a huge difference in their industry and in their communities.  By moving to the top of the game where there are mostly men, a woman's influence can make the greatest difference.

Go to all the key ideas and video of this episode...

Our imaginations and education can create false barriers.  So, let's learn from some of the best that anything is truly possible.

Your business should challenge you to be better everyday in every way. If not, you have choices.

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There are always four paths to walk and eight steps to climb:


Start a Business

Meet Auntie Anne of Auntie Anne's Pretzels.
She started her business in the Saturday's Farmers Market in the Amish countryside in Pennsylvania. Today, she just works miracles

Key Question: How do I start a business?

Darlene Jeter, Jet-a-way, Boston, Massachusetts

Grow a Business

Meet Darlene Jeter and visit  Jet-a-way.
She started the business with her husband, yet when he died in 1992, she carried on.  This company is all about heavy metal, recycling, and construction.

Key Question: What is a path for growth?


Buy a Business
Meet Ebby Halliday, a pioneer in real estate.      In 1949 she started selling homes; today she is an icon  in her industry and one of the most generous people in Dallas.  This is a remarkable story of an American legend who bought many businesses along her way.

Key Question: Can my business be my legacy?


Sell a Business
Lorraine Miller had a boss who didn't care about her ideas or insights, "Just do your job."  She quit and started her own business.  It grew and grew and grew and grew....she won awards... and then  it came time to say, "Good-bye."

Learn eight possible ways to exit your business!

Key Question: Who is the best buyer?

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