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Last Update: Sunday July 25, 2021

Create something sensational to eat or drink!

They make very special cheeses!

Lowell, Wisconsin: In this episode of the show we meet  Vicki & Paul Scharfman of Specialty Cheese. This story is about marketing. It may look like magic, it's not.

It is all about testing, trial and error, and focus groups.

Seasoned with big business experience, and prepped with their Harvard MBAs, these two are rebuilding the oldest continuously-running cheese factory in Wisconsin. Learn now how they broke out of cheddar and into diversity, and how they've attracted a whole new customer base.

Go to all the key ideas and video of this episode...

Create something of value! That's business.

All those who do not create value are exploiters... one might say that exploitive businesses aren't businesses at all but "gangs" of mean-spirited people, perhaps we can call them a company, that is, a company of thieves, crooks and/or scallywags (reprobates). They are not a business.

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What is the next big thing?  Make it nutritious and delicious.  Experiment!

Life and business should challenge us to be better everyday in every way.  You have choices.

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All about entrepreneurs with integrity, genius, and courage...

There are always four paths to walk and eight steps to climb:


Start a Business

He has created the perfect ear of corn!
Bob Sakata is one of the finest farmers in the USA.  His family came from Japan and he has always asked, "How do I lightened the load for the workers?"
Key Question: How do I start a business?


Grow a Business

Jump on new technology. In 1997, with a few dollars and a home-grown website developer, Fess Parker Winery and Vineyard doubled its retail traffic!
Key Question: What is a path for growth?


Buy a Business
Learn directly from Chef Thomas Keller how he discovered The French Laundry and kept his dream of owning his own business alive. He had no money! He had failed twice. He had a job ("I was miserable"), he kept his dream alive.
Key Question: Can my business be my legacy?


Sell a Business
Anne Beiler sold franchise rights of her business, Auntie Anne's Pretzels. There are hundreds of locations worldwide today. Then, she prepared the next generation to take over!   She believes business should be based on love. 

Learn eight possible ways to exit your business!
Key Question: Who is the best buyer?

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