Last Update: Wednesday January 22, 2020

Create something sensational to eat or drink!

They make very special cheeses!

Lowell, Wisconsin: In this episode of the show we meet Vicki & Paul Scharfman of Specialty Cheese. This story is about marketing. It may look like magic, it's not.

It is all about testing, trial and error, and focus groups.

Seasoned with big business experience, and prepped with their Harvard MBAs, these two are rebuilding the oldest continuously-running cheese factory in Wisconsin. Learn now how they broke out of cheddar and into diversity, and how they've attracted a whole new customer base.

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Create something of value! That's business.

All those who do not create value are exploiters... one might say that exploitive businesses aren't businesses at all but "gangs" of mean-spirited people, perhaps we can call them a company, that is, a company of thieves, crooks and/or scallywags (reprobates). They are not a business.

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What is the next big thing? Make it nutritious and delicious. Experiment!

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