My Library and Courses
Last Update: Thursday July 29, 2021

Open Letter

Changing the Way We All See Business
.   National media's negative portrayal of business
  2.   Lift up more positive role models
  3.   Drive local ratings up
  4.   Reward the good;  ignore the bad.

Changing the Way We Work Together
  5.   Lead the 24x7 convergence 
  6.   Collaborate after every broadcast
  7.   Use this website as your own
  8.   Let no business fail for lack of help.

Changing Ourselves:   Everybody is a Producer.
  9.    Provide even more value for members
10.   Get involved with your PEG and PBS stations
11.   Open a local small business index.
12.   Help Create sustainable businesses

Also: Presentation's HomepageIndex and  even more letters


inspirational stories in the world, even in uncommon and relatively unknown places, there are several other criteria that can be added:

1. Consider the oldest businesses in a given area. Explore the continuity conditions of long-lived businesses.
2. Lift up those who have started a business and who has lead the business to grow over $1B in annual gross revenues. The working title for these episodes, "$0-to-$1-a-Billion in less than a lifetime."
3. Find those businesses on the list that have created the most jobs within a year with the highest employee satisfaction.

A major focus of our episodes is always the importance of the ethical and moral character of the people. That must be an abiding focus for this show.

Historically, since 1994, the show was released to PBS stations at 4:30 PM on Saturdays.  Each station chose when to air each episode so as many as 40 different episodes would air in a given week!  In the future, all the episodes will be downloaded from the web whenever the station wants to download them.  The older episodes can be made entirely available to the PEG stations and the new local episodes will be done in conjunction with the local PBS affiliate. 

That local list of businesses will be a very special asset for every Designated Market Area.  These will be their finest, strongest small businesses whose example will teach each other and the youth.  Also, some of these local episodes will involve the CPA of the business to teach viewers how to read their financials and to track key critical ratios. The goal will be to have more sustainable businesses within each community. 

Other local episodes will focus on succession planning. Most small business owners do not do it. Most do not have an exit strategy.  Too many  liquidate when they should be getting liquid. As more and more business owners see how others do succession planning and develop an exit strategy,  the fabric of local business will grow and get stronger within each community.

Soon, the decisions about episodes and the use of this site and these resources will all be in local hands and we will have successfully turned over the reins to a people who can build upon this 14-year legacy of weekly productions.

Warmest regards,

Bruce Camber and Hattie Bryant

TO:  Chambers of Commerce
FM:  Bruce Camber and Hattie Bryant
RE:  Some ideas are larger than the people who create them

Dear friends:

We have listened carefully and learned a lot from our small business owners who have been on the show.  Several episodes focused on people who were at the end of their business cycle. They were compelling.

Planning the last chapter is as important as planning the first chapter. So we are working with the stations, our national sponsors, and our many business partners to develop a succession plan whereby the show not only lives on, but it also has a very broad ownership, and it grows substantially beyond the two people who started it.

The Private Business Population. There are over 25 million businesses in the USA (IRS, SBA and US Census data). And, there are as many as 40M people involved with a small business startups where that income is reported as personal.

The American Dream is every person's dream of starting, running and growing a business.

The working premise of the show has been that 2% (or 500,000) of all small businesses would be worth the time to study them. The founders apply best practices every day; they are givers and not takers; they are role models for good citizenship.

Our potential viewers. We also believe that 10% of all business owners would be interested in watching these stories if they knew when and where to watch the show. That would be 2.5M people. We also believe 10% of all people who work in small businesses would want to watch such a show if they knew when it was broadcast. With over 50% of the 138M workforce within small business, there could be an additional 6M viewers of the show.

Of the unemployed and underemployed, potential investors within small business, and general population interested in their local small business, we believe there are another 6M viewers. All these numbers taken together would place this show among the most-watched television in America.

Results. So many people think that people pay to be on this show. Nobody has. Nobody. You have to be selected and that selection process is the beginning of a fundamental change in television -- rewarding the good and ignoring the bad.

There are very few television shows that encourage good citizenship. Most do not last long. But this show is also about the American Dream. The subject is us. The supply is endless. The interest is abiding. Among many good things that happens as a result of this show,  two are precious:

1. Everybody is encouraged to be their best. Most people on the show are very good. Not only are these people good citizens, they are making money and sharing it with the world. They are creating a legacy. They are answering some of the most basic questions about meaning of life and work.

2. People who are profiled get even better. Once an episode airs, it sets a benchmark of expectations. They see themselves in a new way and even demand more of themselves. The community begins to see the deeper-inside qualities of these people and they often affirm that goodness. Positive reinforcement helps every one to stay on the straight and narrow.

Selection process. If every area of the country with a population of 100,000 businesses were to have a working list of 1000 business to be profiled, many businesses will attempt to get on that list. The list becomes an excellent reference of good businesses. If no one organization is responsible for the generation of that list, but all will have some influence on its unfoldment.  No one organization can get into trouble with its membership regarding favoritism.

There are 210 Designated Market Areas, yet there are at least 400 such areas that can be mapped around principal cities throughout the USA.  The result would be a list of about 400,000 businesses which would become the working list from which businesses are selected by one of the producing groups for PEG, PBS, and even VOA broadcasts.  

Early letters discussed this filtering process.

Along with all the qualities already listed, and to narrow that selection, to find the most

(continued next column)