My Library and Courses
Last Update: Saturday September 25, 2021

Changing the Way We Work Together to Help One Another, p. 6

Case Study:  1000-at-a-time can collaborate

Your Own Weekly Town Hall Meeting!

Overview Transcript Case Study Video

Godalming, England: Come visit a town where time seems to have stood still. Each week, just after each local broadcast, converge a meeting of viewers and members to discuss how to improve your local community.  It can be a weekly Chamber event where everyone learns how to collaborate, to use performance management tools, and to focus on how to solve key issues facing the community.

This episode of the show was taped virtually on Greenwich Mean Time in the ancient town of Godalming. There Time Technology has been a member of their local and regional chambers of commerce. It is almost as if  "wherever 100 or more businesses are, there a chamber will be also."

There are nine segments of this show with other members.

Ten Key Ideas Within This Episode

  1. Offer One-of-a-Kind Products and Services
  2. Work Hard for the People Who Work for You
  3. Flaunt What You've Got
  4. Find the Talent Under Your Nose
  5. Recruit an Insider
  6. Form Informal Partnerships
  7. Get Word-of-Mouth Marketing
  8. Be Generous
  9. Set High Standards
  10. Promise a Job for Life

Time Technology: We'll continue to get this episode into shape so you can use it as a tool with your members of the Chamber. Collaboration is not instant messaging. It is groupware, but it is also a entirely new order of business. We all are only beginning to grasp its power. Paul Scharfman of Specialty Cheese believes we had better collaborate or we'll die.

Changing the Way We All See Business
  1.   The national media's negative portrayal of business can change.
  2.   Lift up more positive role models
  3.   Drive local ratings up
  4.   Reward the good;  ignore the bad.

Changing the Way We Work Together to Help One Another
  5.   Lead the 24x7 convergence 

  6.  Collaborate after every broadcast

  7.   Use this website as your own
  8.   Let no business fail for lack of help.

Changing Ourselves:  Everybody is a producer.
  9.    Provide even more value for members
10.   Get involved with your PEG and PBS stations
11.   Open a local small business index.
12.   Help Create sustainable businesses

Key References:

An index for these 12 pages
An Open Letter to our friends
Homepage for this presentation

Use Small Business School to collaborate:

A weekly event: The Chamber becomes the gatekeeper to identify the weekly host of the collaboration event, to enjoin members to participate, and to claim it as a member benefit.

In real time each local Chamber will be teaching their members about digital workflow, about the power of collaboration and about performance management. They'll be doing it!  These weekly, online collaboration events will be scheduled to begin immediately after an episode airs.

These events will be opened to the first 1000 viewers of that episode of the show within that particular Designated Market Area (DMA) or country.  These  events could be opened to those visitors on the web who observe that it is a real-time event, open, with seats available! Because the meeting time will be in a consistent time slot each week and be made public on each state's resource page, people could join the event from around the world.  The local viewers will always be the first invited to attend each week as the "Voice of their PBS-member station" identifies this week's host of the event (a Chamber CEO). 

The subject matter would first be the key ideas presented from that episode and ways such ideas can be implemented locally.

The host has total control of the event, the queue by which people speak, the ability to cut them off and to keep them out of future sessions under that user name and password.

Such events usually cost substantial dollars. The model is now being work so these are free events for everyone involved.

The local chambers can reach out personally to their membership and potential membership. The Chamber could also pass the baton around to the Economic Development Commissions, to other smaller local chambers, to people of the SBA, SBDC, or SCORE chapter, and even to the governor, mayors, the station manager or the local sponsors! There would only be 52 such events a year and the perceived value of that event will increase as the participation grows.

There have been discussions about collaboration as part of the dialogue within a few of the past episodes of the show and there is an introduction to  collaboration software.

Also, the show is seen around the world and the web site is visited by people from around the world. Your chamber can use the site to help your people go global.

We always invite our viewers' COMMENTS OR QUESTIONS and we invite the same from you.  Your feedback is very important.