Changing the Way We All See Business
1. The national media's negative portrayal of business can change.
2. Lift up more positive role models
3. Drive local ratings up
4. Reward the good; ignore the bad.
Changing the Way We Work Together to Help One Another
5. Lead the 24x7 convergence
6. Collaborate after every broadcast
7. Use this website as your own
8. Let no business fail for lack of help.
Changing Ourselves: Everybody is a producer.
9. Provide even more value for members
10. Get involved with your PEG and PBS stations
11. Open a local small business index.
12. Help Create sustainable businesses
Key References:
An index for these 12 pages
An Open Letter to our friends
Homepage for this presentation
Use Small Business School to collaborate:
A weekly event: The Chamber becomes the gatekeeper to identify the weekly host of the collaboration event, to enjoin members to participate, and to claim it as a member benefit.
In real time each local Chamber will be teaching their members about digital workflow, about the power of collaboration and about performance management. They'll be doing it! These weekly, online collaboration events will be scheduled to begin immediately after an episode airs.
These events will be opened to the first 1000 viewers of that episode of the show within that particular Designated Market Area (DMA) or country. These events could be opened to those visitors on the web who observe that it is a real-time event, open, with seats available! Because the meeting time will be in a consistent time slot each week and be made public on each state's resource page, people could join the event from around the world. The local viewers will always be the first invited to attend each week as the "Voice of their PBS-member station" identifies this week's host of the event (a Chamber CEO).
The subject matter would first be the key ideas presented from that episode and ways such ideas can be implemented locally.
The host has total control of the event, the queue by which people speak, the ability to cut them off and to keep them out of future sessions under that user name and password.
Such events usually cost substantial dollars. The model is now being work so these are free events for everyone involved.
The local chambers can reach out personally to their membership and potential membership. The Chamber could also pass the baton around to the Economic Development Commissions, to other smaller local chambers, to people of the SBA, SBDC, or SCORE chapter, and even to the governor, mayors, the station manager or the local sponsors! There would only be 52 such events a year and the perceived value of that event will increase as the participation grows.
There have been discussions about collaboration as part of the dialogue within a few of the past episodes of the show and there is an introduction to collaboration software.
Also, the show is seen around the world and the web site is visited by people from around the world. Your chamber can use the site to help your people go global.
We always invite our viewers' COMMENTS OR QUESTIONS and we invite the same from you. Your feedback is very important. |
