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Last Update: Saturday September 25, 2021

Changing the Way We All See Business, page 1

Case Study:  Business owners volunteer

This Chamber Member Has Changed our World

Overview Transcript Case Study Video

Jack & Ruth Ellen Miler, NoUVIR Lighting,  Seaford, Delaware
Active Members, Greater Seaford Chamber of Commerce
Nominated and became Small Business Person of the Year

Nine Key Ideas Within This Episode

  1. Make A Quantum Leap
  2. Position For Profitability
  3. Prepare For A Long-Term Ramp Up
  4. Secure Multiple Patents
  5. Learn The Difference Between Patents, Trademarks and Copyrights
  6. Take Time To Protect Your Ideas
  7. Date Before You Marry
  8. Teach To Sell
  9. Smile At Your Problems

Look at the profile information from the NoUVIR episode

Click on  Make A Quantum Leap and meet Jack Miller.  He and Ruth are literally changing the way we see things and the way we see light. 

The profile information is in the box to the right of the video under the tab, Episode.  Click on that tab for any video clip from any episode and you will find summary information about the business, plus links to the website of the  business.

 1. The national media's negative portrayal of business can change.

  2.   Lift up more positive role models
  3.   Drive local ratings up
  4.   Reward the good;  ignore the bad.

Changing the Way We work Together to Help One Another
  5.    Lead the 24x7 convergence
  6.   Collaborate after every broadcast
  7.   Use this website as your own
  8.   Let no business fail for lack of help

Changing Ourselves:  Everybody is a producer.
  9.    Provide even more value for members
10.   Get involved with your PEG and PBS stations
11.   Open a local small business index.
12.   Help create sustainable businesses

Key References:

An index for these 12 pages
An Open Letter to our friends
Homepage for this presentation

The Real Revolution today is the business revolution.

Business is driving everything.  It took an academic infrastructure vaguely referred to as the Internet, and virtually overnight, turned it into the World Wide Web  That web has quickly become the backbone, the new infrastructure, of all businesses and it is forcing a convergence of many businesses. The technology that defines and drives television, telephones, computers, publishers, educators, and distributors is becoming one.    More...    From an episode of the show...

Yet, this convergence is not the harmonic one!  Key industries are all combining to create something very new! The competition is fierce. Though a crisis for many big businesses, it is a special opportunity for small business.

As each of these industries get into the other's business, our costs come down. And as that competition becomes increasingly more fierce, the media will have a field day. Yet, this convergence is impacting them as well, and every one of them is profoundly wondering what the future holds.

The game has changed. New rules are being written.

Eventually the search engines will begin pushing the exploitive and nasty back into dark alleys where they belong. Even the email servers will soon begin pushing the spammers back into their corners. There will be many new businesses that help to marshal a democratic civility within the web and those businesses will thrive.   More...    Review the entire episode...

Overnight Millionaires and Billionaires.   In an episode of the show in 1996 we began predicting the unfolding of self-made billionaires and overnight millionaires on the web. These are the ones who have thoughtfully crafted a site that virtually creates a new industry out of deep insights into what has been called, the art of the impossible. It has become quite apparent that small groups have special advantages. Often, being big stifles creativity and spontaneity. We all understand how "faster and cheaper" is possible, but being "better" requires new insight. And here, the future is being defined within real relations (a sense of belonging and participating) and shared, core values. Here, the important people become the people within a community who know how to create jobs, create wealth for many, and try to make the world a better place.  More... 

Media pundits -- always looking to report on the bad -- often encourage the bad, confuse the marginal, and weaken the strong.

For most of the media it takes too much time and insight and money to make the good news truly interesting, yet that is yesterday's thinking, especially in light of these converging industries.

First, digital workflow makes it easier for everyone to begin crafting and contexting the positive.

Second, with the constant growth of competition, small, highly-focused populations are better than large populations of unattenuated couch potatoes (the TV addicts).

If our culture is to recover from the past 30+ years of lifting up nasty people in the news and as subjects within so many television and cinematic dramas, it is time for a change.  It is the time for all of us to focus our attention on the airwaves and digital streams that lift up and explore that which is truly important to our future -- positive role models.

Every Chamber of Commerce should have a recognition program for those businesses who have performed in exemplary ways within a given year. The good news is that most do!

We always invite our viewers' COMMENTS OR QUESTIONS and we invite the same from you. Your feedback is very important. Over the years, this feedback  has been most encouraging.