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Last Update: Saturday September 25, 2021

Business associations have members who are role models.

Table of Contents    (Go to the Homepage)

Change the Way We All See Business

  1.   An Overview
  2.   National media's negative portrayal of business
  3.   Lift up more positive role models
        Reward the good;  ignore the bad.
  4.   Drive local ratings up

Change the Way We Work Together

  5.   Lead the 24x7 convergence 
  6.   Collaborate after every broadcast
  7.   Ask the hard questions and get real answers
.   Index all the good businesses
        Let no business fail for lack of help

Change Ourselves:  Everybody is a Producer.

  9.    Provide even more value for members
         Get involved with your PEG and PBS stations
10.   Help create sustainable businesses
11.   Authenticity and transparency
.   New models, new businesses

Key References:

Topics for Discussion:

1. Find the best of the best.

Let's find great stories among all these membership organizations and associations.

Recognize and reward those who do good things within the industry. Discuss, analyze and attempt to change the bad.

Since 1994 we have turned to the national trade associations to help validate, recommend and guide us with the selection of businesses for each episode of the show. The people within each trade association know who the givers are! The associations know who the thinker/leaders are!

Let us agree on a selection criteria and have it always one click away from the homepage.

2. Expand the number of local productions.

With the convergence of all technologies and the infrastructures for broadcasting, information, communications, education, publishing and systems (BICEPS), it is the right time to expand this kind of television.

The big goal is to increase productions from 26 episodes per year to 4000 episodes per year where there are at least 13 episodes per year created within each Designated Market Area (DMA).

3. Take over the show in your market.

We are prepared to turn over the show within each local market. With it, we turn over the entire web site and all the resources we have aggregated since 1994. The branding of this web site, beginning with the homepage and including every page throughout it can become each local association's. Even the pictures within this section of the site can be of members and local events.

By Bruce Camber   (written in 2001 and revised from 2002 to 2003)

In business associations around the world, there are people who stand out. Their businesses are doing well. They can afford to be generous. And, they make good things happen in their industry as well as in their local community.

These are the kinds people who become the focus of stories for this television show.  They are generally ignored by the media.  Instead, the media gives us an incessant bombardment of negative stories that focus on the underbelly of business. And, it has an effect. First, the culture begins to distrust business. And eventually, we even begin to distrust ourselves and each other.   Too many people think that "Everybody has an angle.  Everybody is in it for themselves."

Small Business School focuses on good people doing good things, working hard to make the world a better place.

The stars of  this show are regular people who do extraordinary things.  They open up new frontiers by breaking through old boundary conditions. They teach by example. And, now more than ever, the world needs to see our best, not our worst.

Best business practices in any community in the world is a front line defense against fanaticism.

Twelve Proposals for Cooperative Efforts

Within these twelve proposals (top right box) this web site and the weekly show are offered to associations and their leaders who can leverage these assets to build stronger associations and a healthier climate for business. 

Take all of our business associations together

Think of the character and depth of spirit represented by all the people within business associations around the world.  It is the best of the business community.  Of course, there are marginal people involved, but the strong majority are the most generous, gifted leaders in every community.  This group  represents people who are each uniquely  trying to make the world a better place through the innovations of business.  More...

Add the Better Business Bureaus, National Federation of Independent Business, the thousands of Chambers of Commerce, and the many other local business advocacy groups including service organizations like the Rotary, Kiwanis, and Lions and you have the Spirit of America and the wealth of the nation. By working together, finding literally thousands of stories each year, we will all feel differently about business.

Business associations and organizations can be an even greater transformative agent for good in our world.

On this television show, you have heard it said many times, "Business is not about greed."²

Although there are plenty of greedy people within business, business is fundamentally about creating something of value. And, real business happens when there is a transaction based on the integrity of that value. Small Business School seeks the most outstanding small businesses among your membership to tell their story to the nation, to lift them up to teach us all from the depths of their experience.

Though not professional actors, often these people tell stories that inspire us and give us hope for the future.

This document is a working document.

There are twelve key points much like the key ideas from an episode of the show. The document, however, is a proposal to every national business or trade associations to more actively participate in the selection process and the productions of each episode of the show within their market space. To that end, we are making very definitive proposals with each key point.

We always invite our viewers' COMMENTS OR QUESTIONS. And in that ten year tradition, we ask you for your comments or questions about what we are saying on this page.

Your feedback is key. The feedback from each episode of the show has been most encouraging.