Last Update: Wednesday November 25, 2020

Indigenous Medicinal Plants from the Amazon Rain Forests

Passionate? Cause Marketing Can Work.

Boulder, Colorado: Debra St. Claire started this business in 1993 because she could see how to merge her two loves together in a new way. She decided to make her own peppermint; she was willing to compete with the industry's giants to help further her cause to preserve a very special part of the earth, the Ethno-Medicine Preservation Project in the Amazon Basin. Medicinals from those rain forests have a chemistry that heals in ways that pharmeceuticals do not.

With vegetarian sensitivities, Debra St.Claire was so disappointed when she discovered that there was beef gelatin in her favorite peppermints, she said, "I'll make my own!"
Out of one of America's hotbeds for creativity, Boulder, Colorado, comes the story of St.Claire's Organic Sweets. Now on hundreds of store shelves, Debra has wittingly and unwittingly involved hundreds of thousands of people (her customers) in a very important preservation project. Also, she loves poetry and every time somebody opens one of her peppermint (or, is it a breathmint?) tins, she gives them a little universal truth like the poetry from the heart of people like Mahatma Gandhi.

Go to all the key ideas and video of this episode...

1510/1031

Watch and listen to the key insights of people who achieved against great odds. Nobody expected them to win. Even in the face of failure, they were tenacious. Here they share their insights, "If I can do it, you can, too." From the weekly episodes (over 50 seasons), on PBS stations throughout the USA, go inside a business to get the real story from the person who did it. With over 1000 powerful points (videos) from such interviews - take a minute to watch one. It may change your life ...or your business. Prior homepage...

What do you want to do?

	Monica Morgan was a photojournalist in Detroit who was challenged to walk her talk. She did. And as a result, she has become one of the nation's great photographers. More...
	Teresa Zubizaretta started out as a secretary in an ad agency. Then she started her own agency and transformed the industry! More...
	Carol "Orange" Schroeder bought a building in an old part of town and transformed it into an historic district for specialty shopping. More...
	Don't let your dream turn into a nightmare and feel trapped by the business you created. Hattie interviews many different business owners who reflect on what it means to sell one's business. More... Prior homepage (go back several seasons)