Meet John Wargo, Our Marketing
Advisor. The Marketing Watchword: KISS everyone.
Keep It Simply Simple (even if it is complex). Think of those four Ps. Although
marketing seems to be mostly about promotion, you have to know your product,
understand what is behind the price, and work with all the sales channels, or
the places where the product is sold.
Review The four "P's" of Marketing:
Small businesses, if
they effectively use their marketing dollars, especially their direct marketing
dollars, can out-smart and out-perform larger businesses all the time. Our
markets are usually our neighbors and/or our industry trade groups. So, let's
all out-think the competition, don't just try to out-spend
PS: All these pages are in the process of being updated.
functions of marketing:
1. create awareness
develop a customer dialogue
Go to the Overview of a