Our web sites can be more than product information
centers. We can talk about first principles. We can talk about what makes this
country great and what attitudes and behaviors could make each of us,
individually, "great" as well.
Is there any reason why, each of us in our own way,
should not aspire to do great things in our lifetime?
Background: So what is greatness? In these
days, is it just being honest? Is it just be just being a good person? ... not
being lazy? Or, is it something more? Of course, we believe it is something
more. Living intentionally. Seeking higher ground, deeper understandings, new
insights. We find many, many people who live life just this way. And we also
believe, we all need to come out from the background. We need to be public in
our declarations, our missions and visions for a better future. And today, with
the power of the Internet finally coming of age, each of our web sites can be a
real-time reflection of our business, our ideals, goals and highest
aspirations. Why not?
As a technology, the web is much more than most
people imagined. Ultimately, your web site can become a pivot point, a dynamic
hub for instant communications. Sure, our first concern is to serve our current
customers better and to focus on on who would make good customers for our
future. That is one of our goals with this site!
Yet, the next step is to look inside ourselves and see
what is really important... what drives us... what it is that makes life
meaningful, and then share those insights as well.
And, we believe there is a role for everybody in your
business within your web enterprise.
We'll show you what we are doing. We'll take you
behind the scenes so you can see how this site works. There are special
episodes of the show that demonstrate ways to use EXTRANETS and INTRANETS
strategically. Our web architect is setting up this site so you can use most of
the capabilities within the site for testing and even for your own unique
Our web architect's team is also open to help a few of
you directly; just
me a note.
Globalization is real, yet your local community is
really real. Your web site becomes your local community with a doorway to
like-minded people throughout the world. The convergence of broadcasting,
communications, information, media, distribution, and education make almost
anything possible. We are all being stretched and pulled in a thousand
directions at the same time. The power of our creativity is being taxed to the
maximum. And, we are all being tacitly challenged to re-examine the basic
questions about value, business and life.
It is a golden time to be alive!
Our commitment: Small Business School is
a partnership of small and growing businesses and some of the largest
corporations in America. We all have diverse strengths and interests. Yet there
is a common element that we share — we all want to give people the tools,
the ideas, and the inspiration to succeed in their business and to make the
world a better place.
Step 1. A
website that anybody in your business can help shape (without becoming
There are many very inexpensive options.
me a note and I'll give you three immediately. We work with many small
businesses on our productions and web site. Several tools that we use could
help small businesses develop a net presence virtually overnight. Once you have
a web presence that you control, you'll have joined the future. And then, at
that point, we especially encourage you to share your ideas and comments.
Step 2. Secure your web
environment. There are lots of nasty people out there and you have security
systems for everything else. You need to secure the virtual entrance into your
business as well. There is an entire episode of the show about this
requirement. It is no long one of those things "I need-to-do." It is a now a
requirement (or you can expect real trouble).
Step 3. Make
it a dynamic as your business. Although many episodes of the show discuss
web applications, the show entitled, E-culture: What is it and how do I get
one? is uniquely about how people use their web sites as both a strategic
and tactical tool.
We believe we are all heading in this direction:
Email. It is must be Invited Email. We send weekly email to all viewers who
request it -- just one-paragraph, an overview of broadcast of our show by their
PBS-member station their hometown. All of us will be sending more and more
Uninvited email is another issue. There is a place for
email campagins to a select community of interest where you have a real
"opt-out" and real contact information and real return addresses. We will all
try to strike a balance between email campaigns to our various communities of
interest and sending spam. When you feel like you are sending spam, you are
sending spam. Eventually we will all have spam filters that will block most spam
at the host servers.
video, virtual tours and introductions to people within your business. For
us, it is every episode from beginning-to-end and within just a question-answer
(Q&A) array, 1000s of video clips with a natural language query.
- Online, dynamically-originated
collaboration based on key words / industry type and "open-to-receive" from
every page on our site.
- Pervasive access via PDA, cell phone and telephone
(originating from the collaboration events).
- Videophone (originating from online telephone) on
- Videoconferencing from the web site.
- Virtual meeting center (one-to-one).
- Virtual meeting center (many-to-many).
- Profiles upon profiles of
the best insights owned and controlled by the source of the insight or
information. For you, it might be your customer's testimony and praise. For us,
it is the small business insights from the people we've interviewed plus
insights from our visitors and members of this web site.
- Self-sustaining and renewing
database of key data about your business and product lines. For us it is
the critical ratios by industry and geography so you can see how you are doing
within your industry type.
This period in time has actually been long-awaited; we
talked about it as graduate students at Boston University and MIT (when the
Media Lab was the Machine Architecture Group). But at that time (1976-1980), we
did not fully grasp, and I still do not think anybody has really grasped, how
these new models are so fundamentally challenging our worldviews and self
image. In our own special way, we will examine these questions (and many
people's answers) within this site!
You are invited to
join us on
our search for small businesses and their owners with a spark of greatness,
both here in the USA and throughout the world.
- Bruce Camber, Executive