Small Business School
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Broadcasting - Information - Communications (Telecom) - Education - Publishing Systems Small Business School
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The Producers
Everybody's going to become a producer! Five talents will soon be all rolled up in one and we will all have become producers! Every business owner, from the smallest to the largest, will become an expert in these five industries – each defines a facet of who we are, what our business does, and the anticipated future between them. We will all be developing our b-i-c-e-p-s. It'll take focus yet it'll get easier each day because all five will increasingly use the very same infrastructure backbone, the internet.
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THERE ARE ACTION ITEMS BELOW.
Click on the words below the five subheadings.
Five areas of focus:
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1. Broadcasting
Small Business SchoolPodcasting-Broadcasting

Within ten weeks of the first broadcast of the first episode back in September 1994, the producers of SmallBusinessSchool opened a simple web presence (just a few pages). By December 1994 viewers were being advised, "Get your own email address -- that is YourName@YourBusiness.com and register your domain name and begin developing a web site." Just two months later in 1995, the first episode dedicated to studying this new phenomena was focused on Bill Tobin's PC Flowers & Gifts (the rest of the story); they had just grossed over $5M from their web sales alone!
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The new insight for these days: Everybody is becoming a producer! Start with your own story of your life's work and passion. Dig into the ways your business creates value and how it all just started with an idea. Go from podcast to broadcast.
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Podcasts: Some will develop podcasts, short segments that could be part of the episode, and those podcasts will stream right here.
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To that end, this website will support a process of empowering thousands of local episodes per year whereby the best 52 are selected for the national and global broadcasts of the show.
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Small Business 2000, an Index of Learning CompaniesSmall Business 2000: The Index of all businesses in the queue for a local episode of the show. Each are nominated by an advocate. The owner (and employees) register and answer questions just like those in prior episodes of the show. A transcript is created. And, then your local community begins to decide whose story is told next.Small Business School
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2. Information
Small Business SchoolSystems & Technology

That is the new content generated each week for the broadcasts include a homepage, an Executive Summary (Overview/Profile), a transcript, a case study guide, and often streaming video.
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Now, the site is being opened so all good small business owners can create content too. Besides registering and getting listed, visitors can answer the same questions asked during each episode of the show and develop the same types of pages that are done for each episode.
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We are adding natural language query tools to sort through all the information.
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By providing levels of security and validation of the information by local small business advocates, SmallBusinessSchool will open the web site so good people can create content and get on path to be profiled within an episode of the show.
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The open goal, continuous improvement, is to provide access to key questions in the shortest amount of time. This site should demonstrate and empower digital workflow and a systems discipline. It should always be introducing our visitors to leading-edge technologies.
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Once produced and validated, even the video streams of a small business should be hosted on the SBS web and these should be easily updated by owner at any time.
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It should evolve as a community of trust and goodness.
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The goal is to have 200 nominations for every episode completed. Once the goal of 4000 episodes per year is reached, that would be a listing of over 800,000 per year for several years -- a sorting mechanism to filter out the bad and encourage the good.
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3. Communications
Small Business SchoolAll Telecommunications

From the simple to the sublime, communications becomes ubiquitous. The show will provide simple, automated weekly email to the registered with a short description of the forthcoming episode of the show market-by-market just 36 hours prior to the show's airing. As text messages, you could receive them anywhere by cell phone or PDA. As a short-brust streaming videoo encapsulation, you could have it waiting from iTunes or your PDA.
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In this domain The sublime will be an invitation to an online collaboration event by geography, by industry, and by interests. After each local broadcast of the show ends, the discussions begin. In this way the broadcasts and this site increasingly become a business-to-business portal. Small Business School
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4. Education
Small Business SchoolAll Lifelong education

Each profile of a business adds no less than eight and as many as eighteen answers to key questions that small business owners face. That information becomes part of the question-answer array, validates prior answers, particularizes answers by industry type, and even raises new questions to be answered.
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Since 1997 this information has become part of the curriculum of the best-selling business textbooks. SmallBusinessSchool works with the finest publishers and their authors so students in our business schools see the real thing. Clips from many episodes have been incorporated in dozens of these textbooks and are used daily in classrooms around the world.
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5. Publishing
Small Business SchoolWeb, newsletters,
Small Business Schoolmagzines, newspapers,
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If you have a web site, you are a publisher. Work is nearing completion whereby your answers to the same questions that have been asked of the small business owners all become Interactive Questions. Not only can you populate templates to get on track to be profiled for an episode of the show, the additional templates will create automatically a business plan, an SBA loan-doc, an offering memorandum for private equity placement, ESOP qualification documents, a Small Corporate Offering Registration (SCOR), and more.
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Comment: Businesses within this environment will be considered among the most ethical and trustworthy, genuinely good business with which to do business.
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Also, all these businesses immediately become 24x7-global. We believe we may have introduced that term; we remember wrestling with how one summarizes this phenomena that embraced all time and all space. We used the term in an episode of the show in December 1994 and throughout the year, 1995.  
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Systems
  Take all five together and you have systems technology and philosophy!  
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ACTION ITEMS. THE TO-DO LIST:
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1. Broadcasting: Before we blink, every web site will have streaming video. We are all definitely going to become producers. First, get to know your station. Second, ask them to have a course on production for everybody who joins their Producers' Club. Third, give somebody the job of capturing high moments (and even low moments) around your business. Find the person with the best video camera with the best sound recording and even Final Cut (or some other video editing suite) at home! You'll see their eyes light up like you have never seen before. Lights! Cameras. Action!
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2. Information: We are all information workers. The next step is to become knowledge and insight workers. Have everybody in the business study these episodes and discuss them. Have everyone make suggestions on how your business can become an e-culture:
a. Study "E-culture - What is it and how do I get one!" and Protect Your Priceless Data."
b. Study "Knowledge Management and Continuous Improvement" and "Innovation and insights."
c. A sample business: "California Kaizen - Drucker for Dummies."
d. Teach integrity: "Protect your Ideas"
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3. Communications (Telecom)
a. Study the episode about "Smart Houses" and "WiFi" and mobile computing.
b. Study this episode about Time Technology and learn about collaboration.
b. Bring your team to the Capitalist School. Everyone needs to empower or provide leadership.
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4. Education
a. Weekly, Online Event Each Week: In most every broadcast area in the country, there are no less than 30 Chambers of Commerce within a broadcast area. The goal is to have a weekly collaboration event in each local market cordinated with the local broadcast of Small Business School. These local events, open to everybody, will be lead by the leadership of one of the local Chambers of Commerce. They'll have the support of people from the Better Business Bureau, SBA-SBDC-SCORE, Economic Development, Workforce Initiatives, key professors of business from the local schools, plus other small business professionals focused on the topic being discussed that week. That is continuing education! Though the initial focus will be that week's case study guide, the overall focus is to attempt to answer the question, "How do we apply these insights here in our community and our business?"
b. Extending the Educational Model: We are working with every business school in the country, particularly those author-professors with textbooks from Thomson Learning, to provide the best possible case studies for the students to learn. The nest step is to encourage continuing education for all our small business owners so together with their CPAs, we all learn how to read our financial statements and follow our key critical ratios so we know exactly how our business is doing.
c. Chambers of Commerce: Study this episode to get involved with your Chamber.
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5. Publishing: Do you have a web site? Yes, of course. Then you are a publisher. Your writings are out in the public for anyone's consumption. If you rely on somebody else "to do" your website, take it back and take over your web site. Bring it inhouse on its own DSL line on a static IP with a Netscreen or similar firewall. Have everybody in your business update it and keep it current. You can use this web site as a development center where by answering questions, you develop content for your own web site and you have referential content and links from this site to yours.
For more....
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The Small Business Index of Learning Companies
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