Small Business School
Television For the Greater Good
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Overview Transcript Case Study Video
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In business organizations around the world people discuss how to make things just a bit better.¹
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By working together: If every business association were to recognize the best practices
of some of the members each year, and some
of these were to be profiled on television as a Master Class teacher, things would change.

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HELP MAKE TELEVISION THAT TEACHES
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Small Business School Small Business SchoolNational Trade Associations, business advocacy organizations and Small Business School Small Business School
Twelve Key Ideas
National Trade Associations, business advocacy organizations and Small Business SchoolNational Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
1. National media's negative portrayal of business can change.
2. Lift up more positive role models
3. Provide more value for members
4. Collaborate after each broadcast:  Work with your local station.
5. Use this website as your own
6. Let no business fail for lack of help
7. Drive local ratings up
8. Get your PEG stations involved
9. Be part of the 24x7 convergence
10. Open a local small business index
11. Reward the good; ignore the bad
12. Help Create sustainable businesses
GOAL: All small businesses join their national trade association and PBS-member station!
National Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
Small Business School

There is tremendous respect granted
to those who graciously share their insights,
telling people how they got over the hurdles, especially after falling hard and finding others "walking all over you." Our teachers have been successful in life -- they have been givers, not takers. They live their life by being open and gracious, not self-righteous and greedy.

Where most of the media is only interested in the dark side or underbelly of business, we focus on the most creative and productive, and their drive toward excellence.

We all need new role models. Television shows like The Sopranos thrash values and make a mockery of small business. By lifting up exploitive behavior as an art form, cleverly shaping every second, HBO -- and so much of commercial television and our cinema -- encourages the bad, confuses the weak and the marginal, and weakens the strong.

It is becoming increasingly easy to work with our major national trade associations (there are about 2,500 out of 40,000+) with large numbers of small business owners. We would also include groups like the Better Business Bureau, National Federation of Independent Business, and many other business associations like the Rotary, Kiwanis, Lions... If each organization were each to recognize ten companies a year for outstanding work in their industry and in their community, the world would become a better place. These are the stories that should be told. These are the people we should see on television.

Our big goal is to increase productions from 26 episodes per year to 4000 episodes per year where there are at least 13 episodes per year created within each Designated Market Area (DMA). There are 210 DMAs in the USA. Most other countries represent at least one DMA. Of course, Russia, India and China have many.

We always invite our viewers' COMMENTS OR QUESTIONS. That's been our tradition since 1994; we'll always ask you for your comments or questions at the bottom of most every page on this website.

Your feedback is key. The feedback from each episode of the show has been most encouraging.

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References:
¹There is a national trade association for every business category. There are as many as four or five different types of national trade associations in many industries. Access to our list of industries is at the top of every page under Industries.

In the USA, there is the North American Industry Classification System; it is the most complete list of industries.


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