Carrollton, Texas: In this episode of the
show we take our cameras into a fast-growing business that quickly focused on
expanding through becoming a franchisor. Can you?
begins in 1985 when Gary Salomon saw how a computer was being used to make
high-quality signs in hours instead of days. He jumped at the opportunity to
build a business offering this service internationally. Today his company,
FastSigns, is Americas leading sign company with over 500 locations
been honored time and again for their work in the franchise industry. First, he
received the prestigious Ernst & Young Entrepreneur of the Year
award and then went on to be recognized by his peers:
» 2005 Franchise Update
magazines annual STAR (Speaking To And Responding) Awards
» 2000 Entrepreneur
International magazine's Top 200 Global Franchises
» 1999 Entrepreneur
magazine's #1 Sign Franchise in North America
thing we learn from Gary is that you do not have to invent a product to own it.
When Gary first saw the technology he is using today, he struck a deal with the
inventor; he learned how to use it; and with vision and sweat equity, he now
dominates his marketplace. Gary said, "Not only did we create a niche that
really wasn't being serviced properly, no one cared about it either."
the president of the International Franchise Association, talked with us about
what it takes to become a successful franchisor and a successful franchisee.
This is the largest organization for franchising in the world. Read their
monthly newsletter on the web; it is filled with timely information.
about a successful franchisee,
Blair Taylor, owner of an Athlete's Foot
Store in the Watts section of Los Angeles.
Want to see an
episode of the show on TV? To find out IF and WHEN this episode is
airing,click here. To find out which episode of
the show is airing on your local PBS-member station,click here. The people in Fast
Sign's headquarters watch SmallBusinessSchool on KERA, Channel 11, in Dallas-Fort Worth,
2550 Midway Road
Carrollton, TX 75006
Tel: 972-447-0777 Fax:972-248-8201
We invite your questions or comments
- JOIN, JOIN, JOIN: Your professional associations in your industry
are your key to continuing education, market research, collaborations,
strategic partnerships, capital and so much more ... often you'll find that you
enjoy like-minded people and many will become friends for life.
- SUPPORT PUBLIC
Become a member of your local station. If you are
already, great. If not and your business is doing well, consider joining the
Producers' Club ($1000).
- FIRST PRINCIPLES: Starting a
business is the road to economic independence for most of us average people.
Read a little more to see why
incorporating a business keeps the passion of
the American revolution alive!
- RESOURCE: The International franchise Association,
better known as the IFA, is the definitive resource about franchising. For
more, go to their site at
- NATIONAL TRADE ASSOCIATIONS / LOCAL
CHAMBERS. There are national trade associations for every
industry and business sector. These associations are the most relevant
resources for continuing education and networking for small business owners. We
are not alone.
In this episode of the show we talk about direct
marketing. There is much more at the Direct Marketing Association!
- CASES BY BUSINESS TYPE. Click on the
heading to find all the business types and then click on your type of business
to check out those case studies.
- Successful Franchising Dr.
John Hayes also writes and speaks about franchising. You can quiz yourself to
see if you are a good candidate to own a franchise. It costs $19.95, but may
spare you years of agony and wasted money on an investment not for you.Or, it
may well give you the confidence to take that flying leap! Go on-line to
- Work with
your local office of the following organizations:
- SCORE: Service Corps of Retired
Executives can give you very strategic advice. Find a local SCORE person..
of Commerce: Your local, state and the national Chamber are well worth
your time. Some of these people could be on your own board of advisors.
- NFIB. An advocacy group for
small business, the National Federation of Independent Business has been
looking at legislation from the city to the state to the federal governments.
- Small Business Development
Center. Associated with the Small Business Administration (SBA), there
are over 1400 in the USA and they are an excellent resource for help and