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What images stick in our brains?
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The Sticky Stuff is the Relation
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Overview Transcript Case Study Video
The Governor of the State of Maine, John Elias Baldacci
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Good television about good people who do good things on every Main Street in the state.
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The State of Maine: The Governor came. The former governor came. The State Chamber president boasted. Everybody came to sing the praises of their small businesses. And they also couldn't stop talking about a local show, Made in Maine, that has been on the air since 1988. Positive images. Good people. Creativity at work. These are the images that should stick in our mind.
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The sticky stuff of business should always be value, not greed. Every state needs a show that goes inside their businesses to show why businesses really work. It is good people doing good things that hold our culture together.
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We all need encouragement to do our best and to stay on the straight and narrow. So much of television reeks havoc with our value systems by glamorizing the blasphemous, the decadent and underbelly of life; it pulls us all down.
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As a people and a culture we deserve better.
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Creating value, making a difference
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Key Ideas of this episode
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1. Small Business School Celebrate the role of small business
2. Get everybody to tell their story
3. Leave no stone unturned.
4. Give people a clear alternative to commercial television
5. Recognize each other's greatness
6. Get your Governor's support.
7. Reduce the failure rate by 10%
8. Get some help and give some help.
9. Find the money. It is out there.
10. Learn to work with the governments
11. Respect every company.
12. Work with EcoDev, SBA & SBDCs
13. Work with your trade associations
14. Go on toward perfection.
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More Episodes Open More Insight
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» The Power of the "I"
» The Immigrant Quotient & the communiy
» The next healthcare revolution
» Capital: The American revolution
» Target marketing, a key to success
» Find the perfections within your work
» California Kaizen & the future
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Taking over Small Business School
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» We welcome the Chamber Leadership
» Succession planning is a "MUST DO."
» Our Simple but not modest goals
» Local stations to produce episodes of Small Business School
» Go to the next episode
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