Get Multiple URLs. Protect
you have to have an address; not a street address, but a Web address, and your
address is important.
A case in point:
For 27 years, Zubi Advertising Agency had built its name and reputation in the
Hispanic market. But it was slow getting a Web address. When it tried to
register zubiadvertising.com, it turned out an 18-year-old already took it and
wanted $500,000 for the name. (Voiceover) Zubi refused to pay and is using
another name, zubiad.com.
So register your
Our company has
registered Smallbusinesschool.org, but we've also registered other names for
other parts of the business we may want to use later.
If your name is
taken, think about using a word that your customers will connect to you easily.
(Voiceover) It's hard to forget Yahoo! or Amazon.com. And don't publish your
e-mail address @aol.com. This is a terrible address for a business. (Voiceover)
You have to have email@example.com.
note: AOL is becoming a family portal, not a landing place for a business.
It is a great place for kids and games. At one time it had a strong reputation
for cyber-sex (chat rooms) that it seems to be slowing pushing into the