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Value your intellectual property
HATTIE: (Voiceover
while we see Daniel Walker playing the piano in his Santa Monica studio.) What
you hear is thought translated. It is real. It has value. To learn how we small
business owners can protect our intellectual property in this digital world, we
talked with composer Daniel Walker and
publisher Bob Tarcea. We went to MacroVision
in Silicon Valley and to Microsoft in Redmond and to the law firm of Mitchell,
Silberberg and Knupp in Los Angeles (links above).
DANIEL WALKER: But
the way that I protect myself is I don't put enough of it on there to be of use
to anyone.
Join an organization that will help you litigate
and educate
DANIEL: I'm a film
and television composer.
HATTIE: (Voiceover)
Daniel Walker is like many of the artists in Hollywood. He works hard and
deserves to be compensated for his ideas.
DANIEL: The most
important thing is to copyright your work. It's a process that's been the same
way ever since I've started writing music. You send your copyright information
to the federal copyright office. If it's copywritten, then you are protected
basically. But there are times you have to prove your authorship and the
copyright office will establish that for you. I have three computers running
right now. One is making the sounds, one is being the conductor kind of.
(Voiceover) If your
music is going to be broadcast on television, or if it's in a film or radio
then you need to register the music with a recording collection agency. Here in
the United States we have BMI, ASCAP, or SESAC. These agencies collect
royalties on broadcasts of the music.
HATTIE: How has
your life changed because of digital information being out there?
DANIEL: I'm a BMI
writer and BMI has gone way beyond where they were 15 years ago when they were
collecting for broadcasts on the networks. They went into cable and now they're
collecting for the cable broadcasts. They are now on Internet broadcast. So my
royalty collection society has advanced. They are now very much aware of where
music is being used. The Internet for me and for people like me is a calling
card. It's basically a digital business card, so I have a website that has
examples of my music on it.
(Voiceover) Now
this piece is probably about 5 minutes long but you'll only hear about 30
seconds of it.
HATTIE: So that
gives the person shopping for music the feel of what you could do. They then
call you and say, I want that Barracuda piece, and then they have to pay for
it.
DANIEL: Then they
have to pay for it, exactly. Any time you send a demo to somebody you're giving
them a part of what you created. So I'm always very diligent about being aware
of where it's going and how it's registered, how it's protected. I'm always
very aware of it and very diligent about it. There's only so much you can do.
HATTIE: (Voiceover)
Boardroom Inc. publishes the largest subscription based newsletter in the world
and it has millions of web readers. This warning is posted on its site.
HATTIE: Putting on
my web site "copyright and reprint notice" does that help?
MARK: Yes. The goal
as a businessman should be first of all to keep honest people honest. There are
certain people who read and say, I shouldn't be doing it, they don't want me to
do it. Do I think it helps? Yes. Is it the cure all, absolutely not?
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