Key Ideas about Marketing, with John Wargo as seen of Small Business School, the series on PBS-member stations in the USA and the Voice of America around the world. The best little show on television today.

The video of key segments and more

last update: August 2006

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John Wargo, Wargo & Company, Washington, DC.

John has been studying marketing success stories for over forty years. He has rescued businesses from the abyss and he has done his share of post-mortems.

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Key case study guides

1.	The Art Store: Don't sell a product
2.	Boardroom: Cultivate Ideas
3.	Correa AGA: Target Your Direct Mail
4.	Country Supply: Targeting is tedious
5.	Cowgirl Enterprises: Post cards pay
6.	Fluker Farms: Target Your Marketing
7.	Midwest School of Music: Spend Pennies Not Dollars to Win Customers
8.	Modern Postcard: Make Goals Fun
9.	Orange Tree Imports: Build A Database
10.	IWA: Mail your best customers often
11.	Sundance Catalog: Live in the Business

480x360 video is coming! Flash. WMV. MOV.
Yes, the video is coming!

Every inch of footage about marketing and direct marketing is being pulled out of all the episodes and it is being arranged within a question-answer array with an array of additional links: 1) to go to the next clip, 2) to review the entire episode, 3) to look at different answers to the same question, and 4) to go to links to other questions that arise from within any given answer. (more to come)

Go to the case study guide for marketing.

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