Key Ideas about Marketing, with John Wargo as seen of Small Business School, the series on PBS-member stations in the USA and the Voice of America around the world. The best little show on television today.

Everyb word from every episode online

last update: August 2006

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John Wargo, Wargo & Company, Washington, DC.

Words shape concepts: Reading and hearing a life story becomes a metaphor for oneself. Pictures and video can cause us to see the moment as given. We become exterior to the event. So, we believe reading these transcripts are important to internalize the concepts so we can apply them within our work.

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Key case study guides

1.	The Art Store: Use computers to streamline business functions
2.	Boardroom: Use Technology To Look Big
3.	Correa AGA: Target Your Direct Mail
4.	Country Supply: The low profile part of an industry may be the best part
5.	Cowgirl Enterprises: Post cards pay
6.	Fluker Farms: Target Your Marketing
7.	Midwest School of Music: Spend Pennies Not Dollars to Win Customers
8.	Modern Postcard: Make Goals Fun
9.	Orange Tree Imports: Build A Database
10.	International Wine Accessories: Mail your best customers often
11.	Sundance Catalog: Live in the Business

Marketing Advisor: We all need a marketing advisor. Yet, some of us simply can not afford one. This web site, in a very real way, has become the marketing advisors for hundreds of thousands of businesses throughout the USA and around the world. Everybody within this show does so to give back. They want to share their best insights before it is too late. They want to see the next generation not only succeed, but excel. (more to come)

Go to the case study guide for marketing.

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