Key Ideas about Marketing, with John Wargo as seen of Small Business School, the series on PBS-member stations in the USA and the Voice of America around the world. The best little show on television today.

Meet John Wargo as he discusses:

last update: August 2006

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The eight functions of marketing

John Wargo, Wargo & Company, Washington, DC.

Sometimes while shooting in the Washington, DC area, we caught up with John in his office. He knows everyone within, and everything about, the direct marketing industry.

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Key case study guides

1.	The Art Store: Don't sell a product
2.	Boardroom: Cultivate Ideas
3.	Correa AGA: Target Your Direct Mail
4.	Country Supply: Targeting is tedious
5.	Cowgirl Enterprises: Post cards pay
6.	Fluker Farms: Target Your Marketing
7.	Midwest School of Music: Spend Pennies Not Dollars to Win Customers
8.	Modern Postcard: Make Goals Fun
9.	Orange Tree Imports: Build A Database
10.	International Wine Accessories: Mail your best customers often
11.	Sundance Catalog: Live in the Business

Wargo & Company: John Wargo is one of the direct marketing experts in the USA. He knows everybody involved within direct marketing industries and he knows what works and what doesn't. Small business owners who apply John's insights, and those of the business owners upon which he focuses, will significantly increase their chances for success. (more to come)

Go to the case study guide for marketing.

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