The
Outline of Your Marketing Plan: If you cover all four areas, you have a
marketing plan. Be sure you can sell the marketing plan, i.e. that your price
adds value to your product; that the place you sell it is convenient; and your
promotion tells the people what the value is. You don't have to make it
complicated; but if you don't do a marketing plan, you aren't going to succeed
unless it's pure luck. And if it's pure luck, you won't be able to repeat it
because you will not be sure which part of what you did worked. in business,
you always have to know whether you're winning or losing. I.
Product: What is your product? How does it
compare?
 Key Idea
#1:
Put a sample of your product
in the hands of prospects
II. Price: What is your
price? What are your costs? What are your projected campaign costs!
Key Idea
#2:
Set aside for
marketing
Key Idea
#3:
Set aside for
advice
Key Idea
#4:
Develop an annual
communications plan
Key Idea #5:
Study the miracles of digital
imaging technology
III.
Place: From where is the product being sold?
Key Idea
#6:
Consider doing a catalog if you
have more than one product
Key Idea #7:
Consider geographical
targeting – it is cost effective
IV. Promotion: What's your offer? What is the
pending event?
Strategy:
Key Idea
#8:
Reward your customers for
references
Key Idea #9:
Turn prospects into
customers
Key Idea
#10: Consciously work to build your
brand
Database:
Key Idea #11:
Build a customer
database
Key Idea
#12: Find a list broker to
help
Key Idea
#13: Build your database – every
name equals new business opportunities
Key Idea #14:
Lease the customer list of other
companies
Design:
Key Idea #15:
Work on Your Design – it increases the
life and read rate
Key Idea #16:
Use Postcards; they have a very high read
rate
Key Idea
#17: Put a call to action in the
P.S.
Key Idea
#18: Use special stamps and
handwritten notes
Implementation:
Key Idea #19:
Consider a Multistage Marketing Campaign; it
can build excitement
Key Idea #20:
Use priority; it gets
opened
Key Idea
#21: Let a video do the selling for
you
Key Idea
#22: Consider doing a newsletter –
it can build customer loyalty
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