within the Commonwealth of Pennsylvania
State's Demographics:
(Our Source Materials)Est. Population of the State: 12.4M
Est. total number of Pennsylvania small businesses: 1M
Small business resources and advocates in the State
Our Targeted Goal for Weekly Viewers: 500K per week
Segmentation: owners, employees, PBS, underemployed
Our Targeted Number of Profiles: 10,000 owners
Just 1% of the total small businesses within the state
Bank President
Soft Pretzels
and franchising