Connecticut and Small Business School show

Business Education on Television

updated: May 18, 2005

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A Dynamic Transcript is a Blog

· Economic Development
· The Local Chambers of Commerce
· Other Active Small Business Advocates

The Working, Running History

April 2006: SmallBusinessSchool begins its campaign with local Chambers of Commerce, regional Economic Development agencies, our small business viewers throughout Connecticut, and the SBA-preferred lenders to develop a threefold program to do more local episodes:
1. Local sponsorship package for each of the local stations in Connecticut airing the show.
2. Membership Campaign to have small business owners and employees join their local station.
3. A Local Production Formula to begin producing no less than thirteen episodes per year within each DMA within Connecticut.

January 2005: The folks of SmallBusinessSchool watch the episode about succession planning and took it seriously. A formal succession plan has been initiated and special pages throughout the web site explain this new business formula.

January 2001: Nobody expected it to be still going in 2000, so we had to rebrand the show once again. This time it was to become SmallBusinessSchool. We were still naively believed that goodness will win out over the junk that is served up on commercial telelvision; I say it is exploitation as artform. We are still working on our formulas that could challenge the current television agenda and this page is very much part of a new formula. The series continued airing with local sponsorship from Verizon.

September 1997: We come to Connecticut to do an episode about Boardroom in Greenwich.

September 1996: We come to Connecticut to do an episode about PC Flowers and Gifts in Stamford.

January 1995: Because the show is perceived as news, we change the format to focus on just one outstanding business and the show is rebranded as Small Business 2000.

September 1994: Small Business Today begins airing and many Connecticut stations pick up the show.

Goal: Thirteen Episodes Per Year in Connecticut

Episodes from Connecticut

SmallBusinessSchool has come to Connecticut on several occasions. Now, with at least thirteen local productions a year, this list will grow quickly.

Location	Business	Owner(s)	Industy
Branford, Darien	E.M. Rose Builders	Eric Rose	Construction
Greenwich	Boardroom	Marty Edelston	Publishing
Stamford	PC Flowers & Gifts	Bill Tobin	Retail, IP
Windsor	Coating Sciences	Curt Rutsky Stu Ganslaw	Chemicals

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Demographics of Connecticut

Est. Population: 4.5M (US Census data)
Est. Small Businesses: Around 700K
Our Targeted Viewers: 160,000 per week*
Targeted online profiles: 35,000 owners
Targeted TV profiles: 7000 owners.

Out of the 4.5 million people in State of Connecticut, SmallBusinessSchool will seek to have no less than 160K* viewers per week. We will focus on identifying 35,000 small business owners and profiling as many as 7000.

This show only considers those businesses that have been recommended from within their communities. Though this selection criteria is our guideline, we rely mostly on the small business advocates listed on these pages .

*10% of all small business owners is over 70,000. 1% of the general population is 45,000 people. 1% of the employees of small business is about 25,000 people and 10% of the unemployed and underemployed is about 30,000 people.

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