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| Small business - State
of California |
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| Resources by Designated Market Area(DMA):
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- North Coast
(KEET-TV)
- San Diego County and Tijuana
KPBS-TV
Collaboration Center:
Advocates,
Banks,
Chambers,
Resources and
Economic Development.
- Coming: Chico, Fresno, Los Angeles, Orange
County, Palm Springs, Redding, Sacramento, San Francisco
- Chambers of Commerce
of California
- Local Economic
Development
- State Economic Development Department
- Small Business Investment
Companies
- Small Business Development Centers
- State Securities Commissioner
State Securities web site
- Trade Associations
(statewide)
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| More: See
USA Small Business Resources... |
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| 2006:
Broadcast times in California |
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| What's on in your neighborhood? |
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| Click on the Hour/Day to find out! |
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| Click on City to go the Chamber of
Commerce. |
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Click on your station to go to their
website. |
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| Click on Day/Time to find which episode is
airing. |
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| Local
sponsors of your station |
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| 1.
Opening and closing credit: The show opens and closes with your 15-second
credit. Each station has its own requirements, but generally you can have a
telephone number and address within that credit. Learn
More... |
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| 2.
Online Learning: Provide your small businesses with free online learning;
it comes with your sponsorship of SmallBusinessSchool. |
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| 3.
Streaming Media Center: Provide your small businesses with a free streaming
media center. |
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| 4.
There's more... Click on Learn More above. If that doesn't convince you,
perhaps these
eighteen
reasons will. |
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| If
your business would like to be a sponsor of SmallBusinessSchool, please
talk with the people at your station: KCSM, KQED, KPBS, and KRCB. Contact us and we'll begin working
with you to help you get you listed and linked on all these pages, including
this one (just above). Statewide
sponsor of the show. Sponsoring the show on every station in California for
every week of the year is not outrageous! A benefits statement is below.
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More.... |
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| The Demographics of
the State of California and her Small Businesses |
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State's Demographics: (Our Source Materials)
Est.
Population of the State: 36+M
On
finding the best small businesses
Total number of California
small businesses: 2.8M
Our Targeted Goal for
Weekly Viewers:
800K per week
Segmentation:
owners,
employees,
PBS,
underemployed
Our Targeted Number of Profiles in California: 28,000
Just 1% of the total small
businesses within the state |
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Out of
the 36+ million people in California State, SmallBusinessSchool will
focus first, on the 2.8+ million small business owners, and then on their
employees (half of the state's working population) and finally on their
customers (the rest of the state's population). |
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We will
especially focus on having a population of at least 400K viewers which will be
10% of all business owners and 5% of their employees. The other 400K viewers
will be from the other half of the working population who has an idea for a
business and the general PBS television audience. |
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Our
target number of profiles, both online 28,000 or just 1% of the total number of
small businesses in the state 2800 television profiles broadcast (that is .1%
of the total) |
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All of
these businesses are run by people who have been recommended from within their
communities. Nobody has ever paid, or will ever be able to pay, to be on any of
these lists. Our
selection criteria is here, but we rely
mostly on the small business advocates listed on the resources pages linked
above. |
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| More.... |
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