15. Promos and productions: We know there is limited value with those fifteen-second sponsorship spots.

We will work with each of our national and local sponsors to craft special 30-second to one-minute radio spots for local commercial radio as well as television spots for local commercial television.

16. Special broadcasts: The past thirty years of television have been driven by ratings. We believe the next generation of television will be driven by the communities of interest and participation and ratings will not be driven by passive observers. A show becomes appointment viewing because there is a buzz about the extended value of the show. We believe we can have as many as 4 million viewers per week and we will do everything in our power to reach these people.

Local PBS-member stations. Several years ago we occasionally coordinated a half-hour, call-in show after our regular show airs in a local market. We had a call-in panel of local community small business resource people and often these involve representatives from among our local and national sponsors and leadership within the local Chamber, SBDC and Economic Development Commissions, and key experts from among our local and national sponsors.

These events were always well-received. Now with collaboration software, we can do such events in every local market ever week.

17. Integrity TV. Although public television is free and can be accessed by 99% of all television households, Small Business School is redefining openness, accessibility and integrity on TV. First, no business can pay to be on the show. No business can dictate content of a show. Every small business owner agrees that they will become a teacher for a show and share their hard-earned insights with everyone.

The show will never be an infomercial and yet it will always look for the good, the creative, and the insightful. Our focus is first on the person and then on how that essence is reflected within the product or service.

Small Business School represents a different genre of TV. Reality TV is running its course. It is not real, it's contrived, forced, and often exploitative. As a culture we "must" be approaching a saturation point for negative, exploitative, victimizing television. At some point there should be a backlash. The metaphors of exploitative television are more beguiling and influential than our culture heretofore has believed.

Coupled with the darkest side of the Internet, media is influencing behavior.

Small Business School is our struggle to define a different type of television; we call it Integrity TV. Although compelling, and sometimes emotional, even gripping, it is 100% accessible in a very special way — there are no actors, no gurus, no journalists, no superstars, just real people. It is the heart of empowerment and food for the mind; and it is the best of reality TV. There is no specially manufactured plot, just real people telling their life story. Our small business owners could be you, a family member, a neighbor or a friend. This series becomes inspirational television at its best. See our viewers' responses.

We believe we are at the edge of major shifts in the public's perceptions and tastes for television and we just may be positioned to capture a fallout from negative TV.