9. Weekly invited-emails to viewers. Our weekly emails are invited by our viewers. Each email provides a short synopsis of, and hyperlinks to, that episode of the show to be broadcast the next week from that person's identified PBS-member station. Within any given week there are as many as forty different episodes being aired by 150 to 200 public television stations in the USA and 1500+ cable stations in Canada. These weekly emails can include special offers and links for our local sponsor in that DMA.

10. Media Events, speeches, conferences and training. Hattie and Bruce have developed and delivered training sessions for every one of our sponsors. These sessions can be:

• To empower people to reach out to small businesses
• To sensitize management to small business issues
• To adopt content from each episode as a regular column for your business publications mailings, and web content.

Monthly Press Releases: The national and local sponsors are all branded within the press releases send out monthly to the local station magazines and to the local business press. Especially with the local collaboration events being led by a local small business advocate, these press releases will be increasingly published.

Hattie Bryant is nationally recognized as the Voice of Small Business. For every ten local stations sponsored, the local sponsor can get a day of Hattie's time to keynote a conference or major media event. For more, click here. Hattie's biography and work within small business is well-documented over the past twenty years.

11. Pre-production Branding. Before we go on location, the pre-production work now results in about 200 names of small business owners. All the small business advocates and political leaders are ask to vote. Select your top five businesses in response to the question, "Who would best represent your state on national television to talk about this issue?" For the final selection we consult with the leadership at each local station to select from the top ten small businesses.

Throughout that entire process, our sponsors are always mentioned. When producing an episode within the sponsors geography, the key people are invited to visit the location during the day. Increasingly we are even organizing events to coincide with our field work. We are bringing each station closer to our sponsors and closer to the small business communities that they're serving. Until recently our ratio for business nominated to a business select was about 1:40 (now it is 1:200+). These other programs described above are to provide options for those not selected to be part of the ongoing developments, events and shows within their market.