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Section II: Could content development be leveraged? |
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5. Collaboration events: Online Discussions after every broadcast. Technology will open a new role for television; the content for a half-hour will become the basis for formal and informal meetings and discussions after each broadcast. The television station determines the schedule by the broadcast time and the show provides the content. Within the collaboration events we also intend to introduce performance management tools and to encourage all the participants to use these tools throughout the week which would include the small business owners, their Chambers of Commerce, Economic Development Commissions, Workforce Initiatives, the SBA coterie, business press, university business faculty, and regional trade associations. These collaboration events would provide instant and deep-level feedback for each episode and all collaboration events are recorded and can become content on the site within the support pages for that episode. It would be like a dynamic blogging event. The current general landing page for the collaboration event is here. 6. Many local producers for Small Business School throughout the USA. We are working with each of our local stations to develop their own local programming about the best small businesses in their designated market area (DMA). We expect that each state and possibly one of the local sponsors to be the coordinator to bring the resources of that state's Chambers of Commerce, Economic Development, Workforce Initiative, the local SBA-SBDC-SCORE, to participate as the host of a collaboration event and to support that development of local episodes of the show. The best local productions will become part of the national feed of Small Business School. A target is to produce as many as 1300 profiles per year. That would be 100 stations (and possibly as many independent producers working with them) doing 13 per year. Once that model begins to work, the ultimate goal would be to have over 300+ producers doing as many as 13 per year. In the new age of inexpensive technology, everybody will be a producer. A more indepth study of this program is here. 7. 400,000+ profiles: a small business index of learning companies. This show and the web site assets are all designed to reward the good and ignore the bad among the small business community. A very ambitious goal is to have at least 400,000 of the best small businesses profiled on our site through their answers to Interactive Questions. This would create an index of learning companies. All would be viewers of the show. it would be assumed that the goal of many of these businesses would be to particpate within the grow index for pension fund invests as part of their liquidity model and exit strategy. There is more about that effort here. We propose that each local sponsor cultivate a mind to nominate good small business owners to be considered within any of these SmallBusinessSchool programs. Every step, every program and every selection is to reinforce and lift up role models, the best of our small business owners. Our goal is to increase the significant touch points with these small businesses and to localize the selection process. 8. Database: The content of each episode that is broadcast and later distilled within the web site is being shaped to retrieve answers to interactive questions in short bursts and instantly shaped for display on any device with access to the web. |
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