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Section I: Are there leverageable online resources? |
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Our Assets and liabilities: This show has legs. We crawled. We walked. We've started to run. This show's destiny is the marathon. Back in 1994, not one show had been produced; there were no guarantees for carriage; there was no audience; and small business was not a target category of any major corporation. We even questioned ourselves when the Chairman/Managing Partner of Price Waterhouse, said to us, "Nobody wants to be small. Change the name to Growing Business and we'll come on board." Obviously we didn't. We have stayed true to our vision. Now over 600 weekly broadcasts and over 300 small business profiles (episodes of the show), we have an extraordinary legacy of insight and inspiration from today's pioneers and quiet heroes. And, the market has caught on -- "small business" is now credited with economic recoveries, much of all new job creation, and more. Though carriage is important, your local station can tell you about it better than we can. In our final analysis, we add our comments, but here, we lead with our web assets. 1. LearnOnline Scholarships for the small businesses within your
Designated Market Area. Unlimited scholarships to online courses and, a class, Staying Power. Each course has ten classes. With this agreement our local sponsors may provide full scholarships to any of the SmallBusinessSchool online courses. The courses are $99 each and each has ten one-hour segments. We realize that the value of these scholarships could far exceed the dollar amount to sponsor the local stations for the opening and closing boards. That is OK. It is our attempt to return 100% value for every dollar you spend with the local station. All businesses can benefit from hearing the success stories and study the case studies of people who have built their business based on integrity. 2. Specialized Small Business Classes. The value of a class is $19.95 each. With the addition of online collaboration tools, each class could give your sales representatives many new possible touch points with their small business customers. For modest charges we can develop a special class for you, the
local sponsor, with your own branding on the page and provide this classs as a
premium for your small business customers.
Staying
Power is an example. The class is a compendium of several shows. Here are a
few other possible topics: |
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