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Being part of a force for good in your community
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Social capital as a mission statement
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Overview Transcript Case Study Video
Sohrab Vossoughi, Ziba Designs, Portland, Oregon
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Ziba means "beautiful" in Farsi and Sohrab's business looks for ways to make everything more beautiful.
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...go out and build community
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1. George Hill & Arnold Joseph
2. Marc Katz – Katz Deli
3. Andy Murstein – Medallion Funding
4. Cindy McEntee – Mo's Chowder
5. Albert Black – On Target Supplies
6. Nicole Miller - Nicole & Bud Konheim
7. Pamela Rodgers – Rodgers Chevrolet
8. Wing Lam – Wahoo's Fish Tacos
9. Sobrab Vossoughi – Ziba Design
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Sohrab Vossoughi, Iranian born, started a business that is now one of the top industrial design firms of the world. He designed the Squeegee which is on display at the Smithsonian and Musueum of Modern Art. he also designed the Microsoft keyboard. This firm encourages their people to be active in dozens of local organizations and to be giving constantly to the community; you hear Hattie conclude, "We are all inherently striving for a higher perfection. And those of us who are not, have simply lost our vision and hope for the future. You really won't find many couch potatoes among small business people." There are around 20 countries represented by 90 people in this business. Here you find Muslims working with Jews.

The stated goals of the business:
"Strive for excellence, be humble, build community, have patience, be flexible,
be a good sport, be enthusiastic..."

Go to this episode's key pages:
Overview / Profile, transcript, case study guide, video or home page


Selection process:
From 1994 to 2000, we selected mostly the SBA's Small BusinessPerson of the Year.
In 2001, we began work more closely with each station.
It is an excellent selection model and it helps to continue
to shape our mission with that of public television.

Our key documents: Among the thousands of pages on our web site, there are three constant testimonies to that:

We invite your questions or comments.



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