Value your intellectual
property.
1
HATTIE: (Voiceover
while we see Daniel Walker playing the piano in his Santa Monica studio.) What
you hear is thought translated. It is real. It has value. To learn how we small
business owners can protect our intellectual property in this digital world, we
talked with composer Daniel Walker and publisher Bob Tarcea. We went to
MacroVision in Silicon Valley and to Microsoft in Redmond and to the law firm
of Mitchell, Silberberg and Knupp in Los Angeles.
GEORGE BORKOWSKI:
Intellectual property is essentially intangible creativity.
MARK LITVACK: Be it
software, be it movies, be it games, music, it drives this economy.
GEORGE:
Fundamentally it really is a creative impulse or a creative idea that's
manifested somehow and once it's manifested then as you identify, the challenge
of protecting it is what becomes important.
MAGGIE SANCHEZ:
It's huge. Software piracy in particular -- about 35% of software installed on
PCs worldwide is pirated.
DANIEL WALKER: But
the way that I protect myself is I don't put enough of it on there to be of use
to anyone.
GEORGE: It's a real
place with real problems. Similar problems to the ones you have in the physical
world.
BOB TARCEA: And if
you get into litigation the numbers are staggering.
STEVE WEINSTEIN:
Everybody is facing large problems right now. All of the industries are under
siege.
MARK: The copyright
idea is in the constitution. We took the idea originally from England but the
framers of the constitution early on recognized the importance of copyright.
It's a right given to Congress. They understood to encourage people to create
intellectual property you have to protect that property.
HATTIE:
(Voiceover) And in the digital world, it is almost impossible. Millions of
small business owners are delivering goods and services via DVD or the web
which makes us vulnerable to thieves. Mark Litvack came to Mitchell, Silberberg
and Knupp from the Motion Picture Association.
MARK: In the old
days, talking about tapes, it took two hours to make a pirate copy of a tape
because it was taped in. real time. So you would hook up a machine and you
would go two hours. Today in the digital world I can stamp out thousands and
thousands of identical originals to a movie, to software, to a game and flood a
market, pirate wise, before a legitimate market can even develop.
In 1998 at the MPA
we had a raid in Hong Kong of 24 million discs. The scope of that--in this
country we'd pick up a couple of hundred thousand pirate tapes a year. 24
million disks in one raid was astronomical. It showed us how far ahead the
pirates were getting in their ability to replicate millions of discs so
quickly, so cheaply. This was something we were going to have to deal with.
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