New York City: Know your market? See ways to define a new market niche? In this episode of the show you learn from two masters of retail that defined a market niche, in part through the fine art of pricing a product to sell. The new think, "Price it as low as you can" and fight to survive. Some who have hit a sweet spot say, "Charge what the market will bear." When the fad is over, the customers are gone. Bud and Nicole are cultivating a customer base. A following. Are you? How?