Small Business School
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Small Business School Nicole Miller on Small Business Schoollast update: September 2006 Nicole Miller on Small Business School|Nicole Miller on Small Business School Nicole Miller on Small Business Schoolgo to the homepageSmall Business School
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There making it here in old New York
Small Business School
Overview Transcript Case Study Video
Small Business School
Start with ties, add perfumes, purses, bed linens ...
Small Business School
Small Business School
Small Business School
You Can Stumble into Millions
Small Business School

HATTIE: When you launched the ties, were you thinking that my women customers are going to grab a tie for their boyfriend or their husband and that will be an extra sale? Was that the motivation.

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Transcript Segment #6
Nicole Miller on Small Business School
Small Business School
Nicole Miller on Small Business School
1. Sell Happiness
2. Pricing is Art
3. Feed and Trust Your Instincts
4. There is No Place Like Home
5. Create a Win-Win
6. You Can Stumble into Millions
7. Staying Small is a Strong Position
8. There's Power in Partnerships
9. Multiple Sales Channels Work
10. Internship Programs Work
11. Make Organization Charts circular
12. It Never Gets Easy
Nicole Miller on Small Business School
Nicole Miller on Small Business School
Nicole Miller on Small Business School

NICOLE: No -- actually we just made them as like a joke. And - we gave them away initially. We just gave them to all our friends and everybody started saying, “Oh my God – I got so many comments.” And then we ran out, so we made like a hundred more and then we just hung them in the retail stores.

HATTIE: So what turned – what was a joke turned out to be a new revenue stream.

NICOLE: Yeah – it turned out to be a great business.

HATTIE: So is that a piece of inspiration for any business owner. If you have a gut feeling, you should do something -- try it.

NICOLE: I think you know sometimes the best things that happen are flukes, you work really hard and sometimes you can make your luck, but a lot of things are just flukes. (music)

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