Small Business School
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Small Business School Nicole Miller on Small Business Schoollast update: September 2006 Nicole Miller on Small Business School|Nicole Miller on Small Business School Nicole Miller on Small Business Schoolgo to the homepageSmall Business School
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Nicole Miller in LaJolla, California
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Student interns were everywhere.
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Internship Programs Work
Small Business School

HATTIE: Fashion. It's tough. Dog eat dog. Squeezing profits from seams. The business is unrelenting and unforgiving, but somehow Bud and Nicole have built a place where people want to work.

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Transcript Segment #10
Nicole Miller on Small Business School
Small Business School
1. Sell Happiness
2. Pricing is Art
3. Feed and Trust Your Instincts
4. There is No Place Like Home
5. Create a Win-Win
6. You Can Stumble into Millions
7. Staying Small is a Strong Position
8. There's Power in Partnerships
9. Multiple Sales Channels Work
10. Internship Programs Work
11. Make Organization Charts circular
12. It Never Gets Easy
Nicole Miller on Small Business School
Nicole Miller on Small Business School
Nicole Miller on Small Business School

NICOLE: Everybody I have here now, started as an intern. I have taken a lot of people from Rhode Island School of Design, which was where I went. I have two girls from there. I have another girl from Parsons. I have so many interns passing through here that if somebody I think is really good – then maybe when they get out school, I hire them.

NICOLE: ....so let's take that one.

HATTIE: So when you see her sketches, you probably know what she is thinking. Taty: Yes, I am supposed to.

HATTIE: Do you have fun doing this – is this fun for you?

TATY: Yes – I love it – I love my work.

HATTIE: you are the person who says, “this works with this fabric or it doesn't”

SUZY: Right. HATTIE: Is it fun?

SUZY: It is – I enjoy. For me, this is like my home and my co-workers are like my family.

NICOLE: So everything else on this chart is pretty much done.

JUDY: It is your life and you are here working more than anything else you do in your life.

HATTIE: Judy Scarpola is senior vice-president of Sales

JUDY: My thing is always about opportunity. I came here as like the fifth wheel in the sales department and 15 years later I am senior vice-president and it is a new title that has never been given to anyone. This is on a silk knit – so we don't want to duplicate the idea with the georgette. As far as Bud, you know -- he is an amazing person to work for. He's better than a dad and he is better than a husband. Well, I usually go in and tell him the ten things I need him to do. And he says, “Oh, all right, I'll get to it.” “You need to put pressure on this person because they are not doing this.” It's not always about money for people, it's uh – again, it's the freedom to do it. To have the opportunity to see it from A to Z.

JUDY: They all sold and we didn't have to close it out. BUD: It is a baseball story. If we have nine players and they are all good and we like them all and we have been playing with them for a long time. And we are up against a team that has 8 good players and one great player – we lose. So, we have to – and that's a serious consideration. And when we are looking at the people here, we have got to have the greatest people to win this game. We are up against a lot of big businesses. We are not a big business, but we are up against a lot of big businesses. And everybody here doesn't have to do their job – they have to do more than their job. (Meeting discussion)

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