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The Art of Business
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Overview Transcript Case Study Video
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Meet master retailers, simply among the best. They have a deeper sense of real value for the price.
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Nicole Miller on Small Business School SMALL BUSINESS SCHOOL Nicole Miller on Small Business School Nicole Miller on Small Business School
Retail is Main Street. Main Street is America
SMALL BUSINESS SCHOOL
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Key Ideas of this episode
Nicole Miller on Small Business School
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Nicole Miller on Small Business School
1. Sell Happiness
2. Pricing is Art
3. Feed and Trust Your Instincts
4. There is No Place Like Home
5. Create a Win-Win
6. You Can Stumble into Millions
7. Staying Small is a Strong Position
8. There's Power in Partnerships
9. Multiple Sales Channels Work
10. Internship Programs Work
11. Make Organization Charts circular
12. It Never Gets Easy
Nicole Miller on Small Business School
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Nicole Miller on Small Business School The NFL partners with Nicole Miller

Fashion and football unite! Renowned American designer, Nicole Miller, hasjoined forces with the NFL to support the Susan G. Komen Foundation and the fight against breast cancer.

Nicole Miller, who is widely known for her"little black dresses" and eveningwear, has also designed a colorful silkprint which celebrates the NFL and Komen Foundation. Using her flair fordesign, Nicole's print shows the "softer side of football" with playfulfootball icons and the NFL pink ribbon.

The NFL not only gives a monetary donation ($50k) to the Komen Foundationbut also will be supporting the cause with a seven-figure national advertisingcampaign consisting of 26 in-game spots, 48 daytime spots and 55 ESP

Famous football players have also donated their time to the cause. While theburly football players might appear tough on the field, off the field theyhave shown their warmth and love for their family members who have beenafflicted by this terrible disease. Whether it is doing a TV commercial orparticipating in a Susan G. Komen Race for the Cure®, players have been participating in thefight against breast cancer.

2003: While the NFL players lend their time and support, Nicole Miller has also shown her enthusiasm. Not only will she unveil her signature NFL/Komen print on Oct. 24th from 6-8 p.m. at her Madison Avenue boutique, but Monday Night Football fans can tune in to see Melissa Stark interview Nicole on Oct.23rd during halftime of the Miami Dolphins — New York Jets game. The world will see the Nicole Miller tie and scarf and be able to purchase the items on www.nflshop.com.

Nicole Miller on Small Business School

We invite your COMMENTS OR QUESTIONS. Was the show inspirational and/or educational? We hope this show is both!
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