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Instincts, Intuition, Interiority
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Overview Transcript Case Study Video
Feed and Trust Your Instincts

The pressure of sending a new collection to the shops every thirty days is enormous and we conclude that Nicole thrives in that pressure. She feeds herself by traveling, reading, shopping, looking at art and most of all by paying attention.

Some of her creations start when Nicole sees a woman walking down a street in Manhattan. It could be one item the woman is wearing, a combination of what she is wearing or simply an attitude from which Nicole decides to take inspiration.

Every project has a beginning, a middle and an end. Every season and every business as well. For that matter, even every life. But you have to start somewhere.

In the opening of the show we say, "Everybody has an idea for a business." Starting somewhere is key for all of us.

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Key Ideas of this episode
Nicole Miller on Small Business School
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Nicole Miller on Small Business School
1. Sell Happiness
2. Pricing is Art
3. Feed and Trust Your Instincts
4. There is No Place Like Home
5. Create a Win-Win
6. You Can Stumble into Millions
7. Staying Small is a Strong Position
8. There's Power in Partnerships
9. Multiple Sales Channels Work
10. Internship Programs Work
11. Make Organization Charts circular
12. It Never Gets Easy
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Nicole Miller on Small Business School

Topic for discussion: Where does Nicole start?

Answer: You saw her start with a clean piece of paper. Then she tells us clearly when she says, "...the first thing I do is plan a color story for the season -- and I just do that totally instinctively." It is wonderful to see validation for following an instinct. Since business is always measured by numbers, most business owners are slow to admit that their instincts are a true source for the direction of their business.

What do you think? What do you do to feed your instincts? How do you listen to your instincts? Do you thrive in pressure? If not, why?

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