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Overview Transcript Case Study Video
Nicole Miller in LaJolla, California
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Most of the employees started as interns.
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Internship Programs Work
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Nicole says, "Everybody I have here now, started as an intern. I have so many interns passing through here that if somebody is really good, when they get out school, I hire them."

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Key Ideas of this episode
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Nicole Miller on Small Business School
1. Sell Happiness
2. Pricing is Art
3. Feed and Trust Your Instincts
4. There is No Place Like Home
5. Create a Win-Win
6. You Can Stumble into Millions
7. Staying Small is a Strong Position
8. There's Power in Partnerships
9. Multiple Sales Channels Work
10. Internship Programs Work
11. Make Organization Charts circular
12. It Never Gets Easy
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Topic for discussion: Why is the intern program good for Nicole Miller?

Answer: It provides a fresh flow of talent the company does not have to pay for in hard dollars. Frankly, the stars are perfectly aligned for this to work.

First, one of the most famous designs schools is just a block away from Nicole Miller headquarters.

Second, Nicole herself attended the Rhode Island School of Design which wants to send her interns.

Third, The Nicole Miller brand is now respected and young women want to wear the clothes.

And fourth, there are more design students who need and want an internship program than Nicole Miller can accommodate. No wonder it this works and no wonder Nicole Miller doesn't have to pay the interns!

You can design an intern program that works for you. Many companies pay interns in cold hard cash while other programs award academic credits for the work done. In some industries there is no precedent for interns but that doesn't mean you can't make it happen.

What do you think? Have you tried an intern program? Why not? What school around you might be open to providing interns?

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