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| The Internet
is still changing it all. |
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| Key pages: Each episode has a home page, an
overview -resource page, the complete transcript, a case study guide prepared
for business schools, and streaming video. Today, these case studies are part
of the curriculum of business schools in the USA and around the
world. |
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| There are over 2000 video clips... |
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| Publications & Magazines |
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National Associations: Virtually every
national, and their state and local chapters, have a trade journal,
newsletters, and magazines. Print and online resources start here:
»
Ad Week has a great search of local agency
associations.
»
Advertising Age
»
B-to-B
» Much more to come |
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We
will work with every national trade association to select a business:
First, we turn to the PBS-station manager and get permission to do an episode
of the show in their neighborhood. Next we contact every local Chamber of
Commerce within reach of the station's signal. Usually there are 40 to 70 local
chambers. We invite each to nominate four or five businesses that have the
qualities outlined within our
selection process. Usually there are over 200
businesses nominated. We invite their local small business advocates (Economic
Development, Better Business Bureau, the mayors, the Governor, Workforce
Initiative, people among the SBA-SBDC-SCORE, the business press, business
professors, CPAs, and others) to vote. These are the people who know the hearts
and minds of these business owners. They vote and we emerge with a list of the
top ten. We then re-engage the station manager, the CPAs of each company, and
each of their national trade associations. Nobody can pay or has ever paid
to be on this show.
We
are looking for the finest roles models for each of us, our industries, and our
children.
Today, everybody
is a producer: We believe that the rotten heart of television can be
replaced with the vibrant heart of creativity, value-laden work, and
hope for
the future. We have invited our loyal stations and our legacy sponsors of
the show to take over SmallBusinessSchool for the future. We also invite
all the Chambers and
National Trade Associations
to join them. By working together the productions can be increased from 26 per
year to as many as 4000 where 3948 are local episodes. There are 210 Designated
Market Areas in the USA. Within each DMA there should be at least local 10
episodes per year. In several DMAs there should be as many as 26 new episodes
per year. Also, the show is broadcast in over 100 other countries via the Voice
of America. We wll work with every station and every country to produce local
episodes and to be part of the new management of SmallBusinessSchool.
The only hope to cure the madness within the world is to lift up the best role
models that we can find knowing, of course, that we all have clay feet. None of
us are perfect.
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