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Marty
was 67 when this story was taped; like all of us, he has to think about the
fact that he is not going to live forever.
Topic for Discussion: What is happening now
to insure the longevity of the company?
Answer: Marty's children and one other
long-term employee have formed a succession team and are working with a
consultant to plan for the changes which must take place so that the business
continues to thrive when Marty leaves. The single biggest problem is the
transfer of the dream. Marty's mission is to help his readers live their lives
in an ever increasingly hostile world. Is this really what the next generation
wants to do?
Also,
the younger generation admits they don't want to work as many hours as Marty
does. They are hoping to share the tasks of leadership so that no one person
has to carry the load that Marty has carried. This may mean the business will
loose some of its productivity edge, however, that's OK because it is an
intentional decision.
One
daughter said, "This is a Marty-centric place and that will have to change
because none of us can be Marty." She is right and even though Boardroom will
be completely different without Marty, it can continue to be a great company.
Today,
one of of Marty's daughters and her colleague, Brian Kurtz, run the
business.
Topic for Discussion: How do you go about
the task of letting others take over?
Answer: Pam McNair, founder of Gadabout
Salon and Spas says we need to delegate with design. By this she means prepare.
Think hard about the job to be delegated and about the person to whom you will
delegate.
Using
the same analytical skills she developed as a hairdresser, Pam is able to turn
jobs over to people on her terms who are best suited to the task. Just like she
used to make her clients look good, Pam studies her employees then designs jobs
that will make them not only look good but feel good too.
Topic for Discussion: What is the ultimate
delegation task?
Answer: Putting a succession plan in place
which means you eventually replace and fire yourself. Anne Beiler, founder of
Auntie Anne's -- the company that makes the best pretzel you have ever tasted
in your life -- said she wants her company to out live her. She has acted on
her goals by recruiting Sam Beiler and naming him President of the company.
He is
qualified first because she trusts him. They both used this most important word
when talking about the success they have had at passing the leadership torch.
The inability to place trust in another person is probably the biggest reason
entrepreneurs fail to put a leadership succession plan in place.
Most
companies die with their founder or they die when the founder decides to quit
working. Some would throw these types of companies into a category called
"lifestyle companies." In other words, the company was a vehicle for the
founder to live a certain kind of life. We disagree. Most small businesses
would-could-and-should have a life separate and apart from the founder. If the
founder would first learn to trust, it opens the way so the founder could find
people in which to place that trust. And the business, with all its customers,
suppliers, and employees, should continue to perfect relations, systems, and
their contributions to their community and world. Happily this is the case with
Anne.
Before
he became president of Auntie Anne's, Sam spent years in the field. He and his
wife became Auntie Anne's franchise owners in 1989, and then he became an
employee of the corporation working with franchise owners. He was perfectly
groomed. You might wonder about his last name being the same as Anne's. The two
are cousins. The fact that Anne and Sam are related could bring up the
seemingly endless discussion around family-business issues. Our observation of
this situation is that endless communication internally at headquarters and
externally to the franchisees has made the family relation a non-issue. Sam
worked his way to the top. He was not given anything that he did not earn
simply because his last name is Beiler.
Topic for Discussion: Where did the idea of
retirement come from and is it good for people?
Answer: When we became industrialized and so many Americans started working
in factories, the congress mandated retirement for safety reasons. Prior to
World War II, the merchants worked in their shops until they died and farmers
died "behind the plow." Retirement is a modern concept and probably a bad one.
Just when people get smart, we tell them they have to stay home in a rocking
chair. Many small business owners don't plan to retire because they love what
they do and this is part of the reason small businesses as a collective group
contribute so much to the economy. Small businesses are often being run by the
wisest people because wisdom only comes with experience and it takes time to
experience so many of the complexities of life. Rita and Marty Edelston would
be forced to retire if they worked for a big company. What a loss to everyone.
Rita
and Marty do not expect to retire in the traditional sense. Rita loves being
around young people and says she has to look in a mirror to remind herself she
is old because she doesn't feel old.
You
think about it: When was the last time you delegated a task? Are you happy
with the results? What could you do to improve? What keeps you from passing the
torch? Do you have someone you are training that can move into your place soon?
Are you nervous that if you pass the torch, you won't have anything to do? Do
you think your life might feel empty if you don't have to be in the office
everyday?
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