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Overview Transcript Case Study Video
Marty Edelston
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Marty keeps reading but his favorite book was published in 1947.
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Key Ideas of this episode
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1. Make It Convenient To Work
2. Provide Detailed Job Descriptions
3. Start Simple
4. Cultivate Ideas
5. Modify Your Behavior
6. Celebrate The Individual
7. Make Others Feel Smart
8. Use Technology To Look Big
9. Plan To Let Go
10. Read
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Reading helps all of us to get out of ourselves to discover someone else's world. This is key to a small business owner as we tend to get stuck in a rut and think that we are the only one suffering with a certain problem.

Topic for Discussion: What keeps you from reading?

Answer: Most of us would answer that we don't have time to read. Marty would give back the famous response, "You don't have time not to read."

You think about it: What would you like to know more about right this minute? What book, magazine or web site might have information on this important topic?

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