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Overview Transcript Case Study Video
Marty Edelston
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Marty making the 10-minute drive
from his home to Boardroom.
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Make It Convenient To Work
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WATCH TELEVISION THAT TEACHES
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Key Ideas of this episode
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1. Make It Convenient To Work
2. Provide Detailed Job Descriptions
3. Start Simple
4. Cultivate Ideas
5. Modify Your Behavior
6. Celebrate The Individual
7. Make Others Feel Smart
8. Use Technology To Look Big
9. Plan To Let Go
10. Read
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Author and business guru, Michael Gerber, represents the school of thought that we all want to build a business that is a stand alone money machine which will function perfectly without us while we go do what we really want to do which might include golf and travel.

Hundreds pay Mr. Gerber, who has failed in business himself, thousands of dollars for consulting. It is in his writing and consulting that Mr. Gerber has found success. If we could interview him, he would probably tell us that he loves his work now that he is profitable. And, if we took Mr. Gerber away from his writing and speaking, would he have a business? Just a funny irony to ponder. Marty is doing what he really wants to do. His personnel and professional lives are seamless. His life is in order. He is at peace.

None of us wants to be a slave to our business and be tied so closely that we can not take a few days or weeks off. At the same time, there is simply nothing wrong with being like Marty. He loves his business. He loves being physically present there. He loves the people who work with him. And, most of all, he loves his purpose.

Topic for Discussion: When does Marty work?

Answer: Nearly all the time. It is his play and he makes working convenient by having a workplace both at home and at Boardroom. A courier is often running material from Boardroom to him at his home office. His wife, Rita, goes into Boardroom earlier in the morning than he does and she brings to employees material that Marty had been working on the evening before or in the wee morning hours.

You think about it: How much time do you waste commuting? Do you have a fully functioning office in your home? Do you make it easy for employees to work from anywhere?

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