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| Collaboration on the web |
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| There are plenty of options to
collaborate. |
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| Online, Open, Town Hall
meetings for small business owners: Market-by-market the local voice of the
station will invite viewers to come to a special Smal Business School URL on
the web to meet and talk with other small business people within their local
geography, or Designated Market Area* (DMA). Each local collaboration event
begins at the time the show is broadcast. However, others from around the
world, once registered can say, "Count me in!" and be invited. The event is
hosted by local small business leaders and runs a half-hour after the show
finishes airing. |
| Here's
an episode about collaboration. |
| These events are like a chat
room on rocket boosters. Everyone sees and hears the samething at the sametime.
The leader can review a case study guide point, transcript segment, and even a
video clip from that episode if needed to demonstrate a point. Other web pages,
i.e. of local business people can all be reviewed without opening another
browser or clicking on a link. Everybody is together, all on the same page, all
hearing the same voice, all at the same time. The leader can even pass the
microphone to you; and if you have a webcam, everybody will see and hear you.
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| Television has never been
used quite this way -- a highly, self-selecting group all having watched the
same educational television content, all then coming into a local session led
by a local leader to discuss local issues. |
| The leader of the
session: The local small business advocates within the Chamber of Commerce,
Economic Development Commission, the local SBA-SBDC-SCORE office, Workforce
Initiative, local business professors from your university, and even local
business writers, editors, coaches or experts within a subject matter.
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| This page is being expanded to
open several practice activities for those people not familiar with
collaboration software. It should be fun and informative, but ultimately we
hope that activist television shows gain traction. Here at
SmallBusinessSchool each episode could become a "must-do" event for most
small business owners within their community. |
| To make this all begin to
happen, we are testing Microsoft's LiveMeeting, IBM's Sametime, WebEX and
GoToMeeting. |
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| What is
happening today? What is possible? |
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| Understanding collaboration |
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| The challenge:
Television is underutilized. It's always been a one-way street. Yet now,
competition is too great. Plus there is a huge convergence that's bringing
televsion to the web. You may want to review an episode of the show about that
convergence:
broadcasting, information, communications, education, publishing
and systems (Even more). With a major super-highway
running alongisde television's little one-way alley where everybody goes
single-file, it behooves us to begin testing new ideas that access that
suberhighway. It is not for the meek and the couch potatoes! It is a place for
thinking people. Collaborating will open our imaginations, relations, and an
entirely new dynamic.. |
| Let's get together and solve
some problems. Every region has problems and many wise people know how to solve
them. Let's give them a forum. |
| Small Business School
Challenge: Each episode of our television show is broadcast at a particular
time within the week. Most people watch television alone; there is no
community. There is no discussion. As much as we have tried to get people to
watch the show with friends or at work (some record it and do that), it would
be so much better to create some buzz about how the show is redefining
television... how it becomes a huge meeting of the like-minded ...how people
from around the world discuss local problems after every broadcast!
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| The Dynamics. The
collaboration event will open at the time each episode begins to be broadcast.
We will not discourage people from watching the show and "talking" while it is
airing. People can get better acquainted with the software, mingle, review the
homepage, overview, case study guide, transcript, and even watch the simulcast.
When the session starts at the end of the broadcast, there will be
opportunities for every person to get in the queue to raise a point.
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| In each collaboration event
there can be private chat sessions within the event, i.e. among local
businesses owners in the same chamber of commerce or trade association.
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| Landing page to enter.
Each station will have their own special URL and landing page to gain access to
their events. Eventually, if there is a collaboration event that is going on
when you visit the SmallBusinessSchool web site, it will be flashing on
the homepage and you can gain access if you are registered and you have the
client software loaded on your system. |
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| A Collaboration Who's who
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| Who, What, Why, When & Where. The
small business owners in a local area (of a public television's broadcast
signal) are invited to watch an episode of the show and then come online after
that episode to discuss how these small business issues can be used locally.
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