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Making the convergence work locally
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Proactive rather than reactive
Overview Transcript Case Study Video
Even the old arrow of time also known as time asymmetry, is being challenged
Convergence: The web brings us all into the same place at the same time at the speed of light.
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The dynamics of Convergence

24-7-global: In 1994, on our predecessor show of SmallBusinessSchool, you would have heard, "You've got to be 24x7-global which means you are open 24 hours a day, seven days a week, every where in the world. How? It's called the Internet."
Then in 1995 and in many episodes throughout the years, we have said that "...space and time are being disintermediated."
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HELP MAKE TELEVISION THAT TEACHES
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Twelve Key Ideas
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1. The national media's negative portrayal of business can be changed.
2. Lift up more positive role models
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3. Provide more value for members
4. Collaborate after each broadcast: Small Business SchoolWork with your local station.
5. Use this website as your own
6. Let no business fail for lack of help
7. Drive local ratings up
8. Get your PEG stations involved
9. Be part of the 24x7 convergence
10. Open a local small business index
11. Reward the good; ignore the bad
12. Help Create sustainable businesses
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GOAL: All small businesses join their local Chamber and PBS-member station!
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Most people raised their eyebrows, asking "Huh? ...disinter...what?"
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Essentially broadcast television is being disintermediated by the web. It is not the only option to have many people see and hear the same thing at the same time from many different locations. HiDef to the desktops is here today (Fiber Optic networks are being installed everywhere; Verizon is leading the way).
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With the aggregation of a few more years of broadcast-quality shows, there could readily be a 24-hour small business channel where every episode is simulcast through very high-quality streaming video on the web.
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So, why TV? We see every broadcast as a scheduling event for the collaboration activites that follow the broadcast. Of course, with video-on-demand rolling out within every cable station, all would want to carry this show that brings them viewers. Now the show become the "MarketWatch" for Private Business with hundreds of scheduled events throughout the week.
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There are several initiatives for private equity groups to diversify within the best of small business. These shows and selection process gives these investors some of the transparency they require. Here we begin to approach "Mission Accomplished." The good are rewarded, and as a culture, we turn our back to the bad.
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We always invite our viewers' COMMENTS OR QUESTIONS and we invite the same from you.
Your feedback is very important.

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Support References: An early episode of the show that focused on the power of the web was in 1995, episode #103, PC Flowers & Gifts with Bill Tobin. More recently we discussed the power of collaboration through the work of Time Technology, right on Greenwich Mean Time or Universal Time in England.


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