As Leon said, the media has managed to make business people look like crooks and one of his goals as a volunteer is to turn that image around. The reason being, the image is dead wrong. As he said, the vast majority of business owners run their business by the golden rule.

Topic for Discussion: What does volunteer work look like on a resume?

Answer: It looks like the nice person that you truly are inside. To people who do not work in business, the fact that you as a business owner take time to coach a little league team or raise money for the homeless shelter has a positive impact on the image of all business owners.