
Though a crisis for
most big business, we believe it is a special opportunity for small business.
Each of these
industries is getting into the other's business. Competition is already fierce
and it'll get even tougher. The media will have a field day. Yet, this
convergence is impacting everybody, especially the media, and every one is
profoundly wondering what the future holds for them.
The game has really
changed and it is changing even further.
We've all been
innundated with the stupidity of so much that is on the web and that has been
delivered by email. Yet, we all have also marveled at the overnight
billionaires who have thoughtfully crafted a site that virtually creates a new
industry overnight. It has become quite apparent that small groups have special
advantages and that being big stifles creativity and spontaneity. We all
understand how "faster and cheaper" is possible, but being "better" requires
new insight. And here, the future is being defined within real relations (a
sense of belonging and participating) and shared, core values. Here, the
important people become the people within a community who know how to create
jobs, create wealth for many, and try to make the world a better
place.
Media pundits --
always looking to report on the bad -- often encourage the bad, confuse the
marginal, and weaken the strong.
For most of the
media it takes too much time and insight and money to make the good news truly
interesting, yet that is yesterday's thinking, especially in light of these
converging industries. First, digital workflow makes it easier for everyone to
begin crafting and contexting the positive. Second, with the constant growth of
competition, small, highly-focused populations are better than large
populations of unattentuated couch potatoes.
If our culture is
to recover from the past 30+ years of lifting up nasty people in the news and
as subjects of so many television and cinematic dramas, it is time for a
change.
It is the time for
all of us to focus our attention on airwaves that lift up and explore that
which is truly important to our future -- positive role models.
We always invite
our viewers' COMMENTS OR QUESTIONS and we invite the same from you. Your
feedback is very important.
Over the years, the
feedback of our viewers has been most encouraging. |