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NOT-SO-HARMONIC CONVERGENCE
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The Media Can and Will Be Changed
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Overview Transcript Case Study Video
Las Cruces Chamber of Commerce
Convergence: The web bringing us all into the same place at the same time at the speed of light.¹
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A Real Revolution: The web is quickly becoming the backbone, the new infrastructure of all business, that is forcing a convergence especially of big business, yet this convergence will be anything but harmonic. The technology that defines and drives television, telephones, computers, publishers, educators, and distributors is becoming one.
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Key industries are all combining to create something very new!
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HELP MAKE TELEVISION THAT TEACHES
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Twelve Key Ideas
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1. The national media's negative portrayal of business can be changed.
2. Lift up more positive role models
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3. Provide more value for members
4. Collaborate after each broadcast: Small Business SchoolWork with your local station.
5. Use this website as your own
6. Let no business fail for lack of help
7. Drive local ratings up
8. Get your PEG stations involved
9. Be part of the 24x7 convergence
10. Open a local small business index
11. Reward the good; ignore the bad
12. Help Create sustainable businesses
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GOAL: All small businesses join their local Chamber and PBS-member station!
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Though a crisis for most big business, we believe it is a special opportunity for small business.

Each of these industries is getting into the other's business. Competition is already fierce and it'll get even tougher. The media will have a field day. Yet, this convergence is impacting everybody, especially the media, and every one is profoundly wondering what the future holds for them.

The game has really changed and it is changing even further.

We've all been innundated with the stupidity of so much that is on the web and that has been delivered by email. Yet, we all have also marveled at the overnight billionaires who have thoughtfully crafted a site that virtually creates a new industry overnight. It has become quite apparent that small groups have special advantages and that being big stifles creativity and spontaneity. We all understand how "faster and cheaper" is possible, but being "better" requires new insight. And here, the future is being defined within real relations (a sense of belonging and participating) and shared, core values. Here, the important people become the people within a community who know how to create jobs, create wealth for many, and try to make the world a better place.

Media pundits -- always looking to report on the bad -- often encourage the bad, confuse the marginal, and weaken the strong.

For most of the media it takes too much time and insight and money to make the good news truly interesting, yet that is yesterday's thinking, especially in light of these converging industries. First, digital workflow makes it easier for everyone to begin crafting and contexting the positive. Second, with the constant growth of competition, small, highly-focused populations are better than large populations of unattentuated couch potatoes.

If our culture is to recover from the past 30+ years of lifting up nasty people in the news and as subjects of so many television and cinematic dramas, it is time for a change.

It is the time for all of us to focus our attention on airwaves that lift up and explore that which is truly important to our future -- positive role models.

We always invite our viewers' COMMENTS OR QUESTIONS and we invite the same from you.
Your feedback is very important.

Over the years, the feedback of our viewers has been most encouraging.

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Support References: A real estate photographer gets smitten by performance management, particularly the Theory of Constraints (TOC). The results are staggering. This episode of the show is wonderfully engaging.

¹The Chambers of Commerce of Las Cruces and Silver City, New Mexico: We asked these two Chambers to identify members who have been creating jobs within the year. We emerged with this list! That is possibly over five years of television productions! The people in this episode of the show are truly American heroes. We suspect everybody who was nominate is as well!


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